Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.
Technology has an important role in business operations, growth, and competitive advantage, and mobile applications are some of the aiders of technological growth in the business industry (Kumar 72). This study explores the extent of technology in Ernst & Young LLP focusing on the mobile applications in areas of communication, presentation building, and providing data. This is sought to explain the way mobile apps support smaller and larger operations within the company. Some of the mobile apps used in the company include EY Canvas, Facebook, and Twitter. The company acknowledges the digital revolution, which has drastically changed the way people do business.
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
E-Business is using the conduct of transactions by means of electronic communication networks, primarily the internet. It is about integrating company processes with an internal organizations process. E-Business is only a fraction of how big the internet is, but it is one of the fastest growing markets in the business world today. This can be seen on how reliant we have become on E-businesses to purchase products from global companies such as Amazon, Ebay and Macy’s who are based in the United States. Question 1 – Carry out an analysis of how E-Business can influence the nature of competition in the industry in which the company operates and the resultant implications for e-business strategy.
Walmart is expanding their competencies in today’s rapidly rising social commerce environment. As mobile applications and social networking are progressively becoming part of the consumers’ daily lives globally, influencing how they think about shopping. Hence, the alliance of Walmart and Kosmix indeed signals a new and emerging trend for the e-tailing market. As the acquisition of Kosmix helps to explore new ways of connecting shoppers digitally. Walmart, a retail megastore acquired Kosmix in April 2011, a social media start-up focused on e-commerce that has been powering technologies such as RightHealth and TweetBeat.
Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders. E-businesses utilise the internet, intranets, extranets and other networks to support their commercial processes (Colin Combe, 2006). Companies go online to engage in advertising, buying and selling of products and services. Due to the increased competitiveness in the hypermarket industry, the adoption of e-business has helped companies gain a competitive edge over their peers in terms of reduced costs, increased revenue streams and greater customer satisfaction. Operational costs such
Introduction Social Media and Luxury Social media is exploding worldwide and there are many different forms which are used around the world. According to the recent statics of social media, 72% of Internet users are now active on social media, and there are 1,28 Billion monthly active users on Facebook (15% increase Year over Year). The appearance of social media not only changes the daily life of ordinary people, it also plays a crucial role to business success in our times. Nowadays it has become one of the most important tools in marketing. 16 Million local business pages have been created as of May 2013, which is a 100 percent increase from 8 million in June 2012.
In a high technology world that most retail has changed completely now, consumers are more empowered and well informed by digital connection than ever before. The modern Omni-channel shopper was always connected with mobile or internet. They can get the latest information, update about their choices, find the best deals and expects to receive purchase on their preferred time and place. Their journey cuts across different channel, including brick and mortal, online, mobile and social media that can influence the sales and consumer decisions. Due to the drastically changing in adoption of high-tech devices, consumer buying behaviour was growing especially in Asia.
Advantage and Disadvantages of Internet Advertising It is more important than ever for a company to use online advertising, as consumers use the internet in many different ways. Consumers are using the internet in every part of their daily lives, which is given advertisers countless opportunities to place relevant as messages to their targeted audience. Some advantages and disadvantages are as follows; Advantages • Its more cost efficient than traditional media advertising as it can target consumers more accurately. • It is beneficial to both large and small
In the 21st century, the rapid developments of information and communication technologies are of widespread interest and the increase in information of exchange have brought new drives and innovative ideas to the whole society. With the introduction of new achievements in information and communication technologies, trading activities through electronic media have become possible. The internet has altered the world fundamentally. An example of electronic commerce is the emerging market Alibaba Group; a Chinese electronic commerce company that provides consumer to consumer (C2C), business to consumer (B2C) and business to business (B2B) sales services via web portals. The key person of this large corporation is Jack Ma.