Social media has developed a large interest in news online and the need for us to share information with others quicker and easier. The downfall of social media is that people post lots of false stories. Once false content is posted for all to read about, people in the mainstream media can be sued by the person who they have released information falsely about. (Anon., n.d.) Social media has changed the industry. News makers that are communicating directly with the audience with the use of social media are overtaking news organizations.
They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of masses (Malcolm, 1960). Media affects people’s perceptions and priorities, also their thinking about the particular contents. Media shapes the public’s behavior about the issues and plays vital role in highlighting certain issues (Bresson, 1999). According to Festinger (1957), selective exposure and avoidance influence the credibility of news, which asserts that when individuals are exposed to information or events that are inconsistent with their own beliefs, it causes a state of discomfort or dissonance. Ultimately, selective exposure means that readers search for information that supports their beliefs while for selective avoidance, users actively avoiding information that challenges their views, are psychological mechanisms used to reduce feelings of dissonance (Festinger, 1957).
INTRODUCTION Media industry continues to grow rapidly as the revolution in information and communication technology (ICT) and many new branches in the world, especially in the way of delivering the news spread. In addition to conventional methods of delivery of newspapers, magazines, leaflets, radio and television, now comes a new arena for the world of media and journalistic social media. Through social media, the latest news is conveyed so much so that a variety of information has been misused and misappropriated the news is released from improper sources. So, people began to doubt the validity or reliability of the elements of a story when it is produced from dubious sources or otherwise not appropriate. The accuracy of any news or items
Communication is a key factor for a society, especially when discussing important matters, whether it deals with a new election, new research, politicians, or weather. Communicating can be affected by a lot of different forces, however, the progression of technology has had one of the biggest effects on communication, especially in the journalism world. Technology has allowed people to stay connected to the world twenty four seven and be entertained by more than just the news. Celebrities, blogs, and the latest trends take over technology and social media, making it difficult for journalists to stay in and current. Even when the news is being discussed and written about, a lot of the negative news is overpowering the positive stories, therefore, journalists are getting some negative vibes and having to stay on a thin line.
Although sometimes media is linked with spreading fake news but then it also helps a lot to inform us about the reality. We cannot deny the fact that this world is full of so many social problems we need media to high light this problems so the government or other people could take steps to finish these social issues. For example: Poverty Violence Corruption Suppression of human rights Discrimination … etc. We need media to help us finish these bad deeds done all over the world. The media is a tool for communication A human is a social being.
Advertisement at times manipulates the truth and the messages sent is intended to achieve some hidden agenda. Nowadays, magazine advertisement send unhealthy signals to society. Magazine advertisement are placed in different publications. Magazine advertisements are so important because they can make any publication. Advertisement through
. Second, it is known that print media are accessible to certain audiences in ways that its contents fit into the taste of their readers by its own idiom and style, in which some people can easily relate into. It also tends to be a way to give more detailed and in-depth information and analysis about a topic since it has all the time in the world in explaining fully the content of the news, and of the audience to understand and fully digesting it, unlike that of the broadcast media. However, according to Fedena(2014), if you're targeting the global audience, then print media is not the medium to go for. Local newspapers and other forms of print media are only distributed in particular places only, and not globally unlike that of the internet contents which can be accessed worldwide and has a wider reach.
People who work in media should be prepared for the manipulation they will likely face when a politician is head-on into the media’s desire to seek the truth. Well this can conclude media as a punching bag. Politicians who are pleased with a particular news story sometimes praise the reporter for fairness and objectivity. When the story is not positive, claims of media bias will usually pour out from the campaign. Besides that, TV Commercials and print ads are amongst the sources that politicians aim to expose themselves.
These demands have shown how seriously the internet has affected the students’ educational behaviors. Paraphrased selection Paraphrased: internet usage can lead to various negative effects on students such as fraud, plagiarism, and rampant cheating. Selected quote: The Internet archives the world 's knowledge. Students can find essays or test answers for any subject imaginable. Knowing that the correct answers are readily available online can prove far too tempting for some students, which leads to academic fraud, plagiarism, and rampant cheating.