The content in “Visual research: Expanding the Individual Experience” chapter has a relation with Made in Japan which written by Pollock and Sudo. Inside the chapter, Stoop and Samuelson mentioned about how surround environment able to determine the aesthetic level of designers through its visual qualities. In this case, what Stoop and Samuelson meant by surround environment is the society and culture of designers’ life. Pollock and Sudo also mention this argument in their book. Both Pollock and Sudo focused on how culture and society able to affect the beauty in the eyes of designer.
In this work, the author does a magnificent job of representing his culture which allows readers to gain new knowledge regarding a culture they were not exposed to before. When I read Bashō’s work, I became fascinated by the concept of impermanence and the Japanese culture’s focus on it. Today, many people are too focused on the past or the future instead of realizing that time will always go on and bring new experiences. Also, individuals should educate themselves when it comes to cultures that aren’t their own and literature has the power give readers that understanding. Bashō’s work of art will continue to offer a beautiful representation of the Japanese culture that enthralls readers
Therefore, multinational companies with high labor costs are more likely to enter countries with totally different economic conditions. For instance, companies in developed countries usually enter China or Southeast Asia countries for much lower labor costs. Barney (1991) and Ghemawat (2001) propose that rich countries, participated in more cross border deals. On the other side, companies which rely on economies of scale, scope and standardization tend to enter countries that are similar to their home countries, because they need to replicate the operations and business model to gain competitive advantage. Based on Transaction Cost Theory, a greater economic distance between the home country and the target country may result in higher transaction costs.
Cultural differences in advertising: India and Japan Does culture matter? Cultural biases make an advertisement work or not. To be precise, culture matters for an advertisement to appeal to the mass in a society. According to Donnel Briley and Jennifer Aaker, in their paper, state that culture based differences show up when information is being processed in a sudden and spontaneous manner. This means the first judgement you make when you look at a billboard is based on your particular culture.
Dyer & Ouchi (2002) ask why Japanese suppliers are more cooperative and willing to take risks than US suppliers. The authors notice that the answer for that can be associated to the Japanese-style business partnerships and their strong bond with each other (Dyer & Ouchi,
According to Hofstede, nations have different cultures based on certain values and communication styles, that differentiate them from another. Moreover, Phau and Prendergast (2007) stated that in order to make an advertising effective and relevant, advertisers need to pay great attention to the cultural values of the country they are targeting. Although many researches have investigated advertising, race and culture individually, the relationship between racial prejudice in advertising and culture seems to have yet been researched. Moreover, Salvatore & Shelton, 2007, mentioned that prejudices’ acts have taken a contemporary form and have become subtle and ambiguous in comparison to “old-fashioned” forms of prejudice. Nevertheless, no recent research has been conducted on the current racial representation of minority groups in
First of all, "Television Viewing has become portion of daily life in today's world." (TED). In everywhere, televisions are easily seen which are covering news or variey shows and so on. In people’s lives, television is now act as their friends who are both helpful and pleasing for people. Also, as television uses in education allows multiple teaching approaches, improves flexibility in classrooms and provides access to current information, television has became an essential classroom technology (DeLoatch).
Researchers have also been interested in the structure of advertising attitude, but their studies have tended to used smaller and less representative samples which may not be generalizable to the public in the United States (e.g. Muehling, 1987; Polly and Mittal, 1993). Another focus has been an attempt to understand the effect of general attitude towards advertising on involvement in specific advertisements (James and Kover, 1992), advertisement recall (Donthu, et al.,1993; Metha, 2000), brand switching and behavioral loyalty (Deighton, et al., 1984), buying interest (Metha, 2000) as well as consumer purchase behavior (Bush, et al., 1999). However, the effect of attitude towards advertising in general on purchase intention has not received specific academic attention. The TRA suggests that the attitude towards an act will influence an individual‘s behavioral intention and action.
In 1992 a new term was found which is “New News”. “New news” appeared after “Old News” and is considered a mix between telling information and entertainment, some people think that New News will wipe out Old News, but the truth is that they will contribute together for transmitting valid information to the people. Meanwhile, there are various changes in advertising as the ways of advertising are dynamic as they are in improvement. Target advertising is simpler and more effective than old-style advertising as this may be also called “collaborative filtering”, this means predicting what type of products the user likes according to what he/she accesses on the net therefore put the right advertisement for him. This type of advertising is more helpful and effective than any other type that was used in the
It is also recommended that since the young adult consumer is largely affected by the brand image, marketers try to focus more on luring them as consumers and target them directly in their advertising tactics. 5.3 Recommendations The researcher came up with the following recommendations which may be followed to enhance consumers’ purchase decisions: 1. Since it has been found that young adults are influenced by the brand image resulting in buying behavior, it may be recommended that companies focus more on targeting this group of consumers by directing advertisement campaigns towards them. 2. Companies may use celebrity endorsement more effectively to achieve the desired brand image level.