Ing Insurance Case Study

Case 10. ING Insurance, Asia Pacific
1. As Jacques Kemp, what is your assessment of ING Insurance Asia/Pacific?
International Netherlands Group (ING) is one of the world leading providers of banking and insurance products. Although ING was very profitable in the Asia/Pacific markets, Jacques Kemp, the CEO noticed a lack of communication between the countries. I consider that he has to try to improve the international organization, operational efficiency, potential collaboration and intercommunication.
ING’s current organizational structure for the Asian market is unsystematic. A Chain of command was in place, but did not meet the needs of the organization. For example, “the IT manager in Thailand reported to the Thailand country manager, not

Each region was segregated into four countries, managed by one or two regional general managers or the executive committee member thereafter passing information to the Regional CEO. Overall the communication between these hierarchies was a little complicated such as the Security manager of a business unit would report to its country’s manager and not it the regional security manager. On request the country manager would send the report to the regional security manager.
Each and every country have their own styles of organizational structure, characteristics and working custom for example: countries like Taiwan, Japan and Hong Kong have established themselves on the product lines on the other hand Australia marketed itself stating that it provides all the financial solution required. This different style of working was apparent in each and every business unit. Corporate wide approach was not been applied, the potential benefits of applying such approach was scarcely adopted.
2. What kind of changes do you

This can be achieved by regulating a reporting systems in place where in each agents is asked to create a weekly report based on the interaction with the customer or client and even the amount of policy he was able to sell thereby sending this report to his superior through an email. This report should be prepared in a standard format throughout the region. This information starts to flow from down to top thus the country manager receives an idea about the progress in different regions in the country. This report can be then used by the regional managers in order to evaluate the potentiality of the country as well as to identify the areas of improvement. All this reports are then stored in a centralized system which would have a online website interface through which managers from the regional office would be able to access the required information, thus avoiding the current system- report available on request. This information can be used by the functional manager to analyze the working of the particular function. This report can also be used to analyze Pay for Performance.
2. Set Objectives:
Regulate roles and responsibilities for each designation and set goals that can be achieved through a common approach. Each manager has to understand and adopt the responsibilities given