Ingvar Kamprad Essay
Role Model- Ingvar Kamprad Ingvar Kamprad is an inspriring and authoritative role model. Through the IKEA case, I learnt of his several qualities and I believe that they are extremely essential for any budding entrepreneurial manager. It was his tenacity and passion to make a difference in the quality of people’s lives that drove IKEA through the stories of success. As we have learnt over the course of this module, it is extremely important for any budding entrepreneur to be able to identify an opportunity and find a way to target the opportunity. In the case of Ingvar Kampard, he was able to identify the lack of low cost furniture in a timely manner and to fulfill the gap in the market, he took efficient and streamlined steps to not just …show more content…
He wanted to make life simpler for the majority. He truly wanted to make a difference in the future of the people. Profit kept aside, his motivation was to improve the quality of life of as many people as he could. He believed in simplicity which reflected in his products and made IKEA the loved brand it is for the very same quality.He paid astounding attention to detail and was willing to always assume responsibility. This habit of his made his surpass fiormal structures sometimes, thereby pushing employees to the edge. They were expected to be aware of the composition of every IKEA product, the price of the product and its source. Kampard was interested in everything and wanted to do everything he could. This hampered the job scope of the employees as the concept of delegation seemed dull in light of Kampard’s …show more content…
He selected hotels based on their prices and did not look at the comfort. He believed that expensive solutions were a sign of mediocrity. IKEA was built on the foundation of being a low-price supplier of furniture and Kampard would take every opportunity to reinforce this value. The travel plans of the employees were independent of the excess time that the inexpensive mode would take. Economical and creative solutions were highly appreciated. This value for money approach eventually helped tide IKEA through some difficult times as well, thereby proving that Kampard’s foundational values were values of the
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