Disselkamp's Innovation Model: A Case Study

Introduction:

According to DISSELKAMP (2005), Innovation is derived from thoughts and ideas, and if these ideas are practiced on products, services and technology, they identify the real value and thus infiltrate the market. The word “Innovation” refers to the implement something new, which results visible upgrading for the user perspective. Innovators brings the innovation into the market for providing more qualitative products, better services, easier processes, clear structures, opening the new market prospects.

Innovation comprises the 3 phases, i.e. invention, then translation, then commercialization (Bruce D. Merrifield. 1986).

The researchers have described the Innovation with different manner with the help of equation: DISSELKAMP’s

These models facilitate the direction and guidance to the organization that what to do next. Following are the some innovation models:

Lean Startup Model:

This mannequin is ordinarily applied in case of new product evolution. This model starts with a generation ofidealistic regarding a product/ service, people want. Then they keep observing each and every aspectabout the products, altering the product without launching in the market, even in undeveloped form, to the potential customers. So, this method directs the organization how to initiate, when to steer, and when to enter into the market and develop the business with highest acceleration rate.

NOMMAR Innovation Model This model involves 6 steps and considered to be risk-sensitive and balanced approach for evaluating and analyzing projects and related opportunities. The words NOMMAR stands for:

N: Need i.e. Do people really need?

O: Options i.e Are the options of technology available?

M: Market i.e Do that product ensure thepotential for the market?

M: Model i.e., whichbusiness will be best suited?)

A: Approach, i.e. is it a practical

The drivers of this idea or we can say this idea has been adopted to increase the efficiency, and due to demographic, social and market change.

From the point of view of entrepreneur NOMMAR innovation model + Mental model will cover all the aspects for launching the product in the market. The words NOMMAR stands for: If we experiment the idea with NOMMAR model it should give all the answers which are needed by this generation of idea. So, all the issues will be answered consecutively.

N: N stands for customer need, so it highlight the statement need Vs wants

So this compact furniture idea may be the need for those people have started living in flats and apartments. Due to fancy designing these may be required as Home décor.

O: ‘O’ stands for technological option which focus on the existing technologies in this field. So, there are very little competitotrs who are offering all range of furniture

M: ‘M’ stands for Potential Market. After Checking the earlier innovation adoptions and customer responses in this field. It seems that it will open the gate of potential