The Creativity Process

Introduction

Timmons States that: “The notion that creativity can be learned or enhanced holds important implications for entrepreneurs who need to be creative in their thinking.” (Deakins & Freel, 2003, p58). The creativity process is categorized in two stages: creativity and innovation, both are considered to be key components of a successful enterprise (Martins & Terblanche, 2003). Creativity is defined as the production of useful and novel ideas (Amabile et al, 1996, p. 1155; Goffin & Visscher, 2009; Buijs, Smulders & Van der Meer, 2009; Glaveanu, 2010), whereas innovation is defined as the transformation or implementation of a original and fresh idea for a new product or a new service, or an advancement or upgrade in the enterprise or

Nevertheless, it is most commonly known as the art of producing solutions to various troubles and problems using reasoning and imagination. In this changing and dynamic world, the challenges that are faced by individuals are not static and fixed. They vary and take new forms, which are solved using creative approaches.

We today, live in a world of thinkers. Therefore we often notice that the ones on the road to success are the ones that look ahead, imagine consequences and positives of any decision. Individuals today, have occupied their mentality with imaginative judgments to create and invent ideas and products. During the process of imaginative thinking, individuals aim to make things better. During this process, the goals are mostly to increase efficiency and productivity, influence positive returns, increase convenience and comfort; achieve speed, and so much more. All the discoveries of mankind that are celebrated were not accidental. The minds of those inventors were occupied in a creative thinking process in order to invent and deliver the product that we use and enjoy today. For example, Graham Bell and the telephone, Isaac Newton and laws of physics and science, Bill Gate and the computer, Michael Faraday electricity, Adenuga and Consolidated oil, the Wight Brothers and the Aero plane, Raymond Depokesi and Dear Communications, Atedo Peterside and Thrust Company

What elements of them distinguish and differentiate them from other individuals who do business? Entrepreneurs are persons who actualize and bring out their native and intrinsic potentials and build up a character that is independent of anyone or anything. He/ she has the capability and capacity to create something new from virtually nothing – initiating, doing, daring, building and achieving an enterprise. Entrepreneurs are defined and characterized as those people who have the potential and capability to evaluate and visualize the business opportunities, collect and assemble the basic and compulsory resources to obtain benefit of them, and instigate suitable measures and tasks to guarantee success (Meredith et al, 1991). Entrepreneurs are described as the value adders, who represents the prosperity of the nation and its prospective to produce employment; they are the driving force of any nation. All the same, an entrepreneur owns the following qualities:

1. They are alert to new opportunities, resourceful and energetic. An entrepreneur must and is able to bend in with varying situations. Also, they are enthusiastic to believe the risks in expansion and change.

2. An entrepreneur improves and develops further the quality of their products through the introduction of technological changes.

3. They focus more on expanding the current scale of operations and puts in his hard work for the purpose. They reinvest their