Pepsi Refresh Project Case Study

Later on Pepsi introduced the Pepsi Challenge where the consumers were blinded to taste between Coca-Cola and Pepsi and everyone seems to prefer the taste of Pepsi to Coca-Cola. Since, the market share of Pepsi was increasing fast, Coca-Cola decided to come out with something new. After taking into considerations that the taste was the key factor that led to the success of Pepsi. Therefore, in 1985 Coca-Cola introduced a new product called New Coke replacing the old Coke. After the introduction of New Coke, people started going against the New Coke as many felt that Coca-Cola was considered part of their lives and felt that something was taken away from them.

Market segment profiles have shown that the majority of carbonated beverage drinkers are youth and middle age people. Pepsi continually targets the Schools, Colleges, Universities, restaurants, hotels, and fast food Stores. For this they always spend huge amounts of money to compete with Coca Cola in acquiring contracts with universities to have sold representation of their product distribution. Pepsi customers are mostly teenagers and young adults between the ages of 14 to 29. Objectives Pepsi Marketing objective is to ensure they never: • Overstate or misrepresent the quality of their products or packaging.

Mr. Candler became the Coca-Cola first president and a pioneer to bring real visualization to the business and to the product. Both small town and big city crowd enjoyed carbonated beverages till the 1960s at the local soda seller drug store. On April 23, 1985 the “New coke” formula was released, the products of the Coca-Cola Company sold more than one billion syrups per day. There are many external factors that are affecting the Coca-Cola Company. Among these factors are; Political, Economic, Social, Technological, environmental and Legal factors that are affecting the coca cola company.

Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. . The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquarter Coca-Cola has sold more than one billion servings every day. Promotion is something to excel the marketing activities which

Through commercials and ads, we find out about the new and latest products. If the commercial or ad is funny, happy, or interesting, we tend to want that product. These commercials and ads put on by soda companies are another big reason as to why we just cannot stay away. Recently, Pepsi released a commercial that featured Kendall Jenner, a celebrity and role model to many people around the world. They use celebrities to promote their product because many people want to be just like their role models, and celebrities are role models to millions.

In some cases, you’ll just see characters drinking a Coke, or driving a certain type of car. There is relationship created between media and advertising products. In one way, films and TV get to use products that appeal to their audience, and companies get the exposure that will help create conversation and sales for their company. Obviously TV isn’t the only platform for product placement though. In the film Mean Girls, product placement was used several times strategically.

1_ Leonard v.Pepsico,INC. 88 F.supp.2d116(S.D.N.Y 1997) WOOD,J. In this case PepsiCo doing a promotional campaign in which consumer were invited to acquire “Pepsi points” by purchasing Pepsi product and exchange them for “Pepsi stuff” and harrier jet was shown in the end of commercial and said that harrier jet was 7000,000 Pepsi points. After a few second later the voice appears before ending the commercial “Drink more Pepsi-Get more points”. Plaintiff saw the commercial and decided to collect Pepsi points.

McDonald’s invests a lot of its time and effort in maintaining their twitter account. It has 995,000 followers and posts several updates each day to keep their consumers entertained and informed about their products and offers. McDonald’s uses the hash tag # in order to promote their contents. For example:- “this past fall McDonald’s unveiled a new menu item, Mighty Wings, and decided to promote it by creating a mystery involving NFL players Joe Flacco, Colin Kaepernick and Victor Cruz across both television and its social channels. McDonald’s kicked off the campaign on television and provided branded hash tag #MightyWings for people to follow along on social.

They Frequently use Instagram to promote the brands products without people ever knowing. By simply taking a picture with the product. Also, Advertisers uses convincing celebrities to encourage their products. Advertisers use celebrities that obtain trustworthy and celebrities near what the brand is looking for. Normally they won 't let a singer be in a football commercial.

PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. • As of January 26, 2012, 22 of PepsiCo 's brands generated retail sales of more than $1 billion apiece, and the company 's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion Based on net revenue, PepsiCo is the second largest food and beverage business in the world. Within North America, PepsiCo is the largest food and beverage business by net revenue. Indra