Creativity Vs Innovation

It is said that every moment in our life, a ton of creative ideas and innovations were produced. Some of them has been developed into amazing products as well as services which could possibly even change our lifestyle, such as the way what Facebook extends great influence over all the word. Hence, creativity and innovation play such a vital key in the evolution of human and society.

Each individual was born with such a distinct and potential brain. Creativity is unleashed when people come up with new ideas in order to deal with their wonders in their own way. Innovation is defined as the new change which is generated with the aim to make something better. In the other words, people use “innovation” term to describe a creative idea which has

The main difference between co-creation and open innovation is that co-creation concentrates more on end consumer. While open innovation could sometimes occur between two different organizations, to share intellectual property, co-creation is about collaborating with, mainly customers, to make a product better (Neumann, M 2017). Take DHL, the world giant in logistics and mail industry, for example. As what Bill Meahl, DHL chief commercial officer, share on Forbes (2016), after understanding the value of customer experience in business, the DHL builds some innovation workshop centres to demonstrate the potential innovations, then ask for the engagement of their interested customers and service partners to enhance the quality of those innovation. The most arguably outstanding innovation in those centres is Parcelcopter, which can deliver goods just in eight minutes compared to half hour for a standard-mail delivery vehicle to do so (Franco, M 2016). With this cooperative approach, DHL receives significant and positive results, such as 80% CSAT (Customer Satisfaction Score), 97% on-time delivery performance and down-trend of customer

Compared to co-creation and open innovation, the crowdsourcing calls for the lower degree of participation from the outside. Under crowdsourcing method, the organization usually shares its original ideas to the customers first, then collect the feedbacks from customers to enhance those ideas that will meet more precisely the customer demand. It does not require “literally” the collaboration from the external crowd, just their opinions and suggestions. One of the most popular instance for this business strategy is Airbnb. In 2014, Airbnb launched a creative campaign through Instagram social media. The rule of this campaign is that each user will film a short video to introduce and attract others to visit his place, and post it on Instagram with hashtag #AirbnbShorts (Speier, K 2016). With widespread influence of social media, people could know more about the appealing regions, especially potential but less well-known area, and then completely boost the demand for travelling. Consequently, the cheap-renting service like Airbnb definitely gains more benefit as well as