Bread And Innovation Essay

What is innovation? Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. An idea must be replicable at an economical cost must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. (N.A.)
Firstly, bread as a basic food constituent, has been associated with humans for centuries Mondal and Datta (2008) ; Revedin et al. (2010). It has functioned not only as a food but also influenced sociological aspects of humans by affecting the formation of early human societies Katz and Weaver (2003). Similar developments occurred in eastern Asia, centred on rice, and in the Americas with maize. In ancient times, Greek bread was barley bread. The industrialization of bread baking was a formative step in the creation of the modern world. For

The attractiveness features of our toast is that was improvement of the taste that can be available to acceptable by all ages level and also people came from different cultural background. Our competitive advantages is more prominent if compared to other café, bakery and also breakfast shop it can make our toast is more convenience to bring rather than others. The promoting strategy for our toast by using online advertising to promote our toast into global. We would like to make a good reputation of our brand’s name that “Marchees Toast” to attract more tourists came to visit Malacca and to buy our toast. It is a good induce to be well- known and popular in the global world instead to attract more foreigner tourist to boost our Malaysia’s economy rapidly and