This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.
Advertising on social media platform Social media advertisement has become a necessity for the modern day business. It helps to easily identify potential customers by utilizing the social media information shared by users who have same interest and likes. Social media advertisement has advanced targeting technology, good chance to convert an onlooker into a potential buyer and they can reach a customer through his mobile also (Ganguly, 2015). Apple has used the popularity of its brands –iPhone and iTunes to boost its computer business. It has continuously used iPhone and iTunes to establish Apple brand in the market.
No doubt we are living in a technocratic world where technology is teaching us and we are also using the technology with great zeal. The media used by Arab nations for bringing social change shows that social media has really changed the world. The information has really changed our way of thinking. Lots of people are using social media in India and this number will increase day by day. Social media can also bring progressive social change in a contemporary society to solve social problems.
When marketing managers of Smart wear thought they had a handle on applying social media to make brand acknowledgment and sales, social advertising gets thrown into the mix and adds both confusion and optimism. As social media has been a successful approach for people to understand about new brands, products, and services, smart wear is identifying the shift in advertising policy it provides. With the chance for visual communication and focused segmentation that social ads presents, the percentage of overall marketing budgets spent on social media jumps from 10.7 percent in 2015 to 14 percent in
The use of social networks such as Facebook, twitter, Instagram among others enables the advertising industry to customize adverts according to the user interest that prompts the consumer to view the adverts. However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers.
Shkolnik (2014) shares how to use the right tools in the right time “ To structure your approach you must start by targeting your audience, then find relevant content that interest your audience segments, after that you must manage your campaign, then Measure the results, finally use multi-functional tools to help find audience platforms.” (Shkolnik, 2014) Entrepreneur.com (2014) reporter reported about tips and tools to use in marketing using social media “ Firstly, by using Twitter your tweets must stand out, second write longer posts, third when using Facebook strengthen your network, fourth allure them to use like buttons, fifth post regularly and customize them, sixth connect with others, seventh share and highlight your positive feedbacks, eighth and lastly do not hesitate or be afraid of using new and unusual ideas.” (Zipkin, 2014). As written in Forbes Online Magazine (2014) “ Effects and how social media marketing improves your business by getting recognized, improve brand loyalty from customers, new customers or converters, higher conversion rates in different ways, higher brand authority, increased inbound traffic, lower costs, and improved customer insights.” (DeMers,
In the website article titled “The Positive Impact of Social Networking Sites on Society” it states, “It has never been easier to make friends than it is right now… The rise of mobile phones helped change this, connecting people in an new way.” The rise of social media has greatly impacted the lives of many people. With social media, the ability to make friends is way easier than in real life. All you really have to do to start is send a few messages to each other and move on from there. If at times you don’t know what to say, you actually have some time to think. In real life, when you are talking to someone new and you don’t know what to say on the spot, you are essentially doomed.
The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32). Going beyond the general geographic and population data, these platforms have opened doors for behavior and connection-based targeting options. The advanced targeting offered by the social media platforms increases the relevance of the ads the users (Safko, 2010, p.34). They also create a level of personalization that would be difficult to achieve when using other advertising platforms. The increased efficiency of social media advertising is possibly the reason behind the increased number of businesses that has created
Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.