Instagram Evaluation

982 Words4 Pages
The ICT that I have chosen is Instagram. It has become a worldwide phenomenon in the last five years and has even been bought by Facebook in 2012 for $1 billion. Instagram was launched in 2010, now it has over 700 million users in 2017.

Instagram has several important functions that keep us updated in our daily life. Instagram is a visual social networking app that is also a photo sharing tool. We are constantly updated with pictures and videos from friends, family and public figures. You are given the choice to have a public or private profile which is a vital tool to have for a social media app because it gives users the freedom to have anyone view their profile or just those who the person accepts to follow them. Another function given
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Instagram is a relatively simple app to navigate around. This is the key to a successful social network as people won’t be drawn to a social media that is too difficult to use. A quick overview of Instagram: there are 4 buttons at the bottom of the screen (one for your following feed, explore page to search people or view viral posts you may like, camera/upload option, notification page and lastly view of your profile). Once you make an account, you are given a brief tutorial about how to use the app. You are given the option to connect your contacts and Facebook profile so you can follow your friends that have Instagram…show more content…
Users are able to follow people who might have similar interests which opens up a door to gauge ideas and inspiration that can shape their creativity. E.G. if you are a photographer, you can showcase your portfolio to those in your network; if you are a major football fan, you could create a fan-page for your favourite player or team; if you are a short film maker, you are able to post short clips of your projects. For those who are unaware, it is possible to make money from Instagram if you work with brands. Brands will pay those who have a significant following on the site to promote and endorse their products to their followers. This can open a lot of doors for these people and is quite the popular thing to do as a full time job in this day-in-age i.e. being an Instagrammer. These Instagrammers can be making three times as much as someone who works a 9-5 job in an
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