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Instagram Case Study

1996 Words8 Pages

1. INTRODUCTION

1.1 WHAT IS INSTAGRAM ?

Instagram is the name of an online photo sharing social Web service that lets you share your life and experiences with friends and others through a series of pictures captured with a mobile device or any other camera . Instagram also supports video uploads and lets users of the service instantly share photos on several social sites, or specify a location with any photo to.
The Instagram service, which claims to have more than 100 million users, was founded by Kevin Systrom and Mike Krieger in October, 2010. Its success caught the eye of the most valuable social network in the world. In April, 2012, Facebook acquired Instagram for $300 million in cash and 23 million shares of stock , a total purchase value of nearly $1 billion. …show more content…

Obviously, this isn't all you have to know with regards to social activity. You ought to likewise take a look at the engagement your competitor gets on instagram. Analyze the number of posts and engagement to see where competitors post and receive the most (or least) audience response.

• What do competitors post?

Get inspiration for the type of posts you ought to publish on instagram by analyzing competitors’ top content specific to that platform. This analysis can help to figure out whether you should post photos or videos, when you should post them, and the type of captions you should include with the posts for best engagement opportunities. Using these posts as inspiration, you can come up with interesting ideas for your business that will fit well on instagram.

• What do people say about competitors?

Comprehending what individuals say about your competitors can give you a vibe for the kind of engagement you will get through instagram. For instance, do individuals ask your competitors sales questions and support questions? Do people talk positively or negatively about the industry to

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