This chosen text was an Instagram post made by Taylormade Golf, posted on March 10, 2023. Taylormade is a very popular golf clothing and equipment brand known to be trusted by many professional golfers. To a normal viewer this post seems to be a typical formal congratulatory post, however analyzing this post more closely can allow the viewer to realize this post is more than just a “congratulations”. This piece of text uses rhetorical appeals to make the consumer want to buy the equipment in the text without them even realizing. So they can be a “Champion” like Scottie Scheffler. The target audience of this figure is the participants of golf or the followers of the professional sport. Typically the ones who follow this Instagram page. Taylormade …show more content…
Taylormade also included their brand new “Stealth 2” driver along with the word “CHAMPION” written in big gold letters. Gold is the accent color in this text, we can assume they chose gold to signify a champion or a win. In the background we have the signature dark blue known by Taylormade. Taylormade uses this blue color in most of their products, which makes it shocking to people when they release a bright red driver. Leading most to assume they wanted to create talk among golfers about this astronomical change to the Taylormade product. In the top left corner the letter “W” signifying another win for the Taylormade branded community. In the previous weeks Taylormade was also a part of more PGA tour wins, increasing the popularity of their brand. This win was particularly more important because of the new release of the Stealth 2 driver. This was one of the first tournaments with the driver out on shelves where people could buy this product after yet another Taylormade success. At the bottom of the post we have the words “The Element of Winning '', this text lets us viewers know that Taylormade believes Scottie won with the help of their new and improved driver. While also sending the idea to the consumer that buying this driver will make you too a winner like the #1 ranked Scottie …show more content…
Ethos is the use of the author's credibility to persuade the audience. Now this appeal to ethos may be more difficult to find if you're not part of the golf audience. However the credibility of a well known multi-million dollar golf brand, taylormade golf says it all. If taylormade golf says this driver is the element to being a winner like Scottie, then they have to be correct or you would at least hope so. This brand is creating so many different tools and equipment that provide success to all the tour pros and also the success to individuals like us. Therefore, including the words “The Element of Winning” will lead the audience to believe what taylormade is
The first use of ethos is the quote from Abby Wambach, “This being the pinnacle of our sport, we feel like we should be treated just like the men.” Macur and Wambach are using the fact that they want and need to be treated like men to be treated fairly and able to move forward with the whole being one. The USWNT and other professional national teams across the world a signing a petition to have FIFA change the playing surface to grass. FIFA hasn’t replied to any of the letters or petitions that have been sent in. Using this is showing that they are doing everything they can to try to make it better and safer but aren’t getting anywhere because FIFA won’t do anything.
To be the all-time Packers leading receiver in franchise history, that tells you you’re among some of the greatest icons and legends that have played in green and gold. To surpass those individuals is something he is going to cherish for a long time. Donald Driver is a Super Bowl Champion, Dancing with the Stars Champion, Green Bay Packers All-Time Leading Receiver, 2013 AMVETS Humanitarian of the Year and 2013, a New York Times Best Selling Author and 2013 White House Correspondents’ Dinner attendee who has overcome homelessness to become one of the most community-minded athletes of his
I saw the gleaming metal of the gold cup in his hand. After a short speech, he handed it to me, saying, "Son, this makes me very proud. It's a great honor to present you with this championship cup."” (Rawls, pg 111-112) This major difference in the movie didn’t compare to my satisfaction level in the book because in both the book and film we saw how hard Billy worked and in the movie it was a let down for the coon hunting championship to result this way.
Ethos is the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Which I believed was King's strongest point. "When you take a cross-country drive and find it necessary to sleep night after night in the uncomfortable corners of your automobile because
Ethos is equivalent to credibility. Waldinger clearly makes his audience believe what he says by explaining surveys which lead to really strong data. He also states several different quotes by Marc Twain, which provided important pieces of evidence and different perspectives to his speech. Waldinger also states different research facts building a stronger main point. Lastly, he explains one of the oldest and longest study ever, The Harvard study.
The use of ethos is as essential as both logos and pathos. Although ethos is primarily not shown through what is said, it is still important to how a consumer views and understands your argument. Ethos is the appeal of someone’s character. Because ethos is based upon someone’s character, the words that are said rarely affect how someone is viewed by the reader because what is said is viewed through the lens of what the viewer thinks of the writer. Poor ethos will work against logos and pathos and good ethos will boost them.
Ethos (credibility) is the Greek word for ‘character’. You have to convince your audience, that you are someone worth listening to. The reader/writer become trustworthy to the listeners/readers who are then persuaded by their arguments. Ethos is created by the writer/speaker through their choice of words to convince the readers or listeners. It helps being an expert on the topic for it will determine his/her ethos.
To begin with a definition of each concept, ethos presents the ability of a speaker to make his speech credible. Furthermore, credibility requires clear motives, so the speaker with well-developed ethos clearly demonstrates the motives behind the speech he is giving. Therefore, it is easier for the famous people to establish ethos since their lives
Ethos is when the author is a credible source for the writing. An example is in the first paragraph when it says (She delivered the speech "A Latina Judges View"). This one sentence shows that she is the only one giving the speech. Since Sonia is a Latina herself, she knows all the struggles she has to overcome.
Ethos is when one gives credibility. President Johnson has credibility in his speech when he claims, “Mr. Speaker, Mr. President, Members of the congress…” Mr. President also uses ethos when he states “...at the request of your beloved speaker, and the senator from Montana, the majority leader, the Senator from Illinois, the minority leader, Mr. McCulloch, and other members of both parties, I came here tonight…” These are example of ethos by giving credibility to everyone he mentioned. Aside from ethos there is pathos. Pathos is the passion in a speech or writing.
Ethos refers to the author’s credibility and authority on the subject matter as perceived by the audience (Williams, 2012). Gladwell is a staff writer for The New Yorker as well as a bestselling author that doubles as a public speaker (Donadio, 2006); and his experience shows in his writing. Gladwell uses many learned and reliable sources to support his claims that each provide striking foolproof evidence . The author establishes a strong backbone to his argument by making sure he covers all the basics and never leaves anything to chance. Anything Gladwell does
Ethos is credibility appeal in rhetoric, it's the the appeal of ethics and it convinces the audience that the speaker is reliable. An example of this in Serial is when Sarah, hires detective Jim Trainum, to help look into Adnan’s case. Sarah says “But clearly the jury found Jay believable, or believable enough. After a six week trial, they convicted Adnan in just two hours. We
The definition of ethos is the underlying sentiment that informs the beliefs, customs, or practices of a group or society. A way he uses the customs or practices is by following four rules he was given. He can only supersize if he is asked. He can only eat food that is from McDonald’s.
Tiger Woods has the impact on golf as a celebrity does to a movie. For many people Tiger made golf cool and interesting, especially for a younger audience. He also made it exciting and thrilling to a sport nearly anyone felt was thrilling
Ethos means convincing by the author. We tend to believe people whom we respect and look up to as role models. Persuading someone with their role model to buy the product. It like a endorsement deal with celebrity. Nike uses the most ethos to draw the age groups together to sell the product by signing endorsement deals with athletes.