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Swot Analysis Of Hashtag

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INSTAGRAM
Over the year Instagram has not only become the most sort after social media app but also the most popular network site with lots of rating globally. Facebook which is the biggest social network site acquire Instagram on April 12, 2012. Being covered by the umbrella of Facebook has really helped increased the popularity. It is second most popular social network in the world right now in terms of monthly users. Earlier this year it has about 300million users, but now it is reported to have over 400million active monthly users, with 75% from outside united state. These users share about 80 million photos daily and among the last 100 million users that joined the social network are political figures, celebrities, brands, and so on. With …show more content…

It makes use of hashtag, which builds conversation about a phrase or word. Through the use of the hashtag lot can be learnt about what people want and needs are and the goal of the business can be structured toward that direction. Businesses can also create a hashtag for people to take about, as a result of creating brand exposure. It is important because it gives details about trending topics and it is mostly used by news bloggers to get stories.
THE ROLE OF SOCIAL MEDIA IN MARKETING:
Social media is rapidly becoming an established aspect of campaigns, brand awareness, and communication between companies. It has a major role as a marketing tool used for letting customers know about company’s products, company’s identity, and brand identity. Social media have a vital task in marketing.

• Social media brings businesses close up close and personal with their target market. It is part of this that makes marketing on Facebook, Twitter, Instagram and LinkedIn interesting. Businesses get to interact with their customer by replying to status update, tweet, and …show more content…

This will make your customer your brand ambassador, by putting words out about your product and service. When your followers post your brand name on their page or other social network sites new audience members will be formed. The more people that talk about your brand on social media, the more popular your brand. Giant companies like Starbucks, KFC, and LG are using Instagram as a powerful tool for social media marketing. Brands can be active by posting interesting and captivating photos and also taking advantages of trending hash

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