Hence, The purpose of a communications audit is basically to explore the strengths and weaknesses between management, typically, and employees, customers and other groups such as investors, the news media with the objective to improve future communications by developing a strategic plan, through a series of endorsements, and to determine where gaps exists which need to be bridged. On the other hand, Communication audit is a valuable way to assess the communication state and to facilitate a strategy for enhancement to be originated. Formerly, a strategic communication audit will identify precise aspects which need attention. A strategic communication audit is a methodical formal/and informal review of a company’s communication practices. It provides a snapshot of everything i.e.
Communicatively competent cross-cultural leaders are able to establish interpersonal relationships with foreign nationals through effective exchanges of verbal and non-verbal forms of communication behaviors. Muchiri and Cooksey (20011), argued that understanding the theoretical relationships between the national cultures and leaders’ choices of effective communication strategies is necessary for effective exchanges and to generate a clear prediction about the role of effective leadership in a variety of contexts across cultures. Based on previous theoretical considerations of leadership effectiveness, five cultural orientations pertaining to communication include: (a) richness of the communications contexts; (b) power distances; (c) individualism-collectivism; (d) uncertainty avoidance; and (e) performance orientations. Communication contexts of cultures were described in terms of a continuum of low to high contexts. Low-context cultures emphasize explicit codes, words, and specific information-based messages.
Their pattern can give an understanding about the behavior and success of the organization to deal with both internal and external challenges (Schein, 2004, p. 59). Therefore, in order to grasp the nature of a culture, it is important to look at how all the basic assumptions relate with one another and concur in constituting the cultural paradigm. It is possible to see, according to the author, that a cultural paradigm can be more or less coherent, and this depends on whether basic assumptions are aligned with each other or not. If the basic assumptions are not in contradiction with one another, the cultural paradigm is cohesive, meaning that the culture in the organization is strong and less feasible to fragmentation. On the opposite, when
At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position. For the assessment of business strategic feasibility company before new product development should en sure whether they have enough technological and human resources to manage business functions effectively or not. However, Marks and Spence assessed all of these aspects at the planning phase of new product line which ensured that organisation have feasibility to manage specific strategic changes effectively with respect to timing. In consideration to qualitative and quantitative aspects of strategic proposal it is evaluated that with new product and market Development Company can
It is therefore a very significant form of communication. Its effective application depends on our objectives, knowing the needs of the person we want to speak to and taking into consideration these needs and making sure that our message is appropriately worded to suit the occasion. This is because interpersonal communication has the
It is the end-result of an idea and makes communication a continuous process. If our audience doesn’t understand what we mean, we can tell by the response and then refine the message accordingly. Giving our audience a chance to provide feedback is crucial for maintaining an open communication climate. The speaker must create an environment that encourages feedback. For example after explaining the job to the subordinated he must ask them whether they have understood it or not.
This coalition is composed of employees (also known as Change Agents) with different positions, titles and functions, so that all employees can identify themselves with the team members. According to Ford (2014) the Change Agents should possess the following characteristics; influential, powerful, expertise, leadership and credibility. These characteristics are needed for guiding the employees. The group should establish and communicate the vision and values, reduce resistance, develop goals, guide employees and manage change projects. This will direct all efforts and encourage employees to work according the changes.
Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors. Targeting is the next step after segmentation and requires that the needs of the target market are met.
Employee involvement in making such a decision is also an important step in which employees feel that they have the power to initiate and contribute to the process. Therefore, the team will organize a series of meetings to involve all the employees in every step taken in accomplishing the merger. Once members of the team are able to give their feedback, the next stage now involves the process of team development where every member has to be integrated into the team whether they supported the move or
To develop such perspectives on these future, the huge effort on marketing research cannot be avoided. It is because we need to know the current trend of the market and industry from the marketing staff. Consultation is good to generate the process benefits of communication between staffs from different fields, enabling different staffs to form productive R&D partnerships, and encouraging the staffs involved to know the changes happening in our