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Integrated Communications Plan For Costco

422 Words2 Pages

Abstract
The objective of this report is to instruct an external company that would be hired to develop an integrated communications plan (IMC) for Zee Company. The brand selected is Costco and developing a brand identity prism for the same.
Integrated Communications Brief
Costco should improve their online products and marketing strategies in digital media. This integrated marketing communications plan will focus on Costco’s online products to increase online presence market share in sales through marketing competing with Amazon, Wal-Mart, Target and Sam’s club. Costco already is successful with their basic strategy to treat their workers well (Conway, 2014).
Problem
Costco has a unique business model compared to giant online retailers like …show more content…

The main objective is to go increase the global sales at Costco online store by five percent over twelve months. One of the critical items to be focused to achieve this goal is to enhance the Costco online stores with more new products and creating attractive web pages to strengthen the online sales. Consumers will be provided with one step shopping process and make faster and easier check out without needing any membership for first time users visiting Costco web page.
Target Customer Costco’s target market is men and women between the ages of twenty to forty five. They are the potential target for online shopping. Their major occupations are in medical, construction, engineering, finance and technology. These target consumers are associated with multiple social networks including Facebook, Twitter and LinkedIn (Laja, 2012).
Message
The development of the website should be completed in next six months. The website colors should be changing according to the seasons. Creating catalogs and repeated advertisements will offer good value. Creating advertisements and carrying Costco website, phone number can generate leads for online sales. Create special brochures for new products with new features to bring

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