Lovin 'It-Mcdonalds' Twitter Campaign

Success case stories of Integrated Marketing Communications-

1. Red Bull -

It is a company sold by Red Bull GmbH-an Austrian company which was created in 1987. The company sells energy drinks and its target customers are extensively on people who do extreme sports activities and other art performances. The company is famous for doing Integrated Marketing Communications that too successfully. The company’s slogan is “it gives you wings”, so the Integrated Marketing Campaign focuses on young men who indulge in extreme sport activities. The commercial of this campaign showcases that there are various kinds of extreme sports that the company sponsors like mountain biking, windsurfing, skating, snowboarding, freestyle motorcycles rally, formula

There may be several regulatory, government and privacy issues in implementing the social media plans. All these aspects have to be assessed well to avoid conflicts in interests, control issues and inconsistencies. Since the customers become very powerful with the social media it may so happen that the marketers may not be willing to take the risk of losing control at all.

Integrated Marketing Communications Failure Example -

Not Lovin’ It- McDonalds’ Twitter campaign failed -

The Company chose to use the social media platform-Twitter. This was supposed to bring out positive stories from the suppliers of McDonalds. However the social media campaign backfired; the unsatisfied customers tweeted their personal unhappy experiences for e.g. a customer found finger nails in the food. The hashtags turned into a bashtags.

Summary -

Social media in general has outcaste the traditional approach of brand promotion. It has brought in a catastrophic change in the way marketing communication was perceived. The reason for this, majorly, is the amount of audience it caters to at a single point of

Social media has become more of a technological concept and has very significantly modified the way marketing communications take place. The major role of social media in the IMC mix is that it is a two way strategy to facilitate interactions and interactivity. This characteristic makes it potentially a very powerful medium with a lot of opportunities to explore. The social media has become a global, customer driven, two way interactive and more new approaches are redefining the way communications happen. Market research always helps in trying the new approaches to understand which methods shall stay relevant and bring in positive results. Social media helps to build strong relationships with customers, explore new opportunities in the business, generate more interest around their offering, keep up with the industry trends and also keep a check on the competitor’s activity. The marketers put in efforts to generate interest and increase traffic on their websites. They try to do this by creating interesting content and demonstrating their offerings in an exciting way. The consumer is encouraged to stay engaged through these efforts and eventually their feedback is also sought. All this provides huge support to the company’s