With an IMC plan, I will be trying to improve the online presence of the brand. Introduction Coca-Cola is considered as a leader in producing soft drink in the world. It stands in the position of the most popular soft drink with a tremendous number of consumers promoting its growth. As of
Second of promotional marketing activities is marketing communication mix, the marketing communication mix is situated of instruments utilized as a part of different mixes to correspond with the target audience. The Primary Tools are sales promotions, publicizing, individual offering, advertising and direct marketing. Coca-Cola organization use promotion to publicize to the public. The third type of activities is channel of communication and it is separated into 2 types which is verbal and nonverbal .The Coca-Cola company use in direct contact with its customers through verbal communication. Non-verbal communication covers a wide range of methods.
2.1 PLANNING Planning is the process of defining the goals to be achieved and actions to be taken to achieve the organization 's goals. Coca cola Company’s goal is to develop human resources, appreciate the achievements and enjoy what we do. Besides that, coca cola goal is to win customers heart and passion for acting, responsible and successful. The company has set a vision and mission to achieve organizational goals. The company 's vision is "To make the best beverage products company in South East Asia".
Also, it has a wide range of products. However, the company continues to improve the participation in both soft drink categories and sales channels. Therefore, innovation is the key driver of growth and it is the core of the business. So that the company will launch different products according to the customers’ needs. Also, the company continue to focus on disciplined revenue management, such as maximising the effectiveness of our promotions.
Because of its huge fan following and good taste, their is less threat from the substitute to the company and hard for customers to find out the similar taste. Distribution network: Coca cola has the biggest distribution network due to the interest in the high product demand for its items in the market. And because of this successful distribution network, Coca cola has been able to achieve such a high market presence.
Therefore, this essay aims to determine how authenticity in TCCC’s corporate persona impacted its sales of Coke. Given that corporate credibility is generally agreed to have positive effects on consumer attitudes toward the advertisement, attitudes toward the brand, and purchase intentions, (Newell, 1993; Lafferty and Goldsmith,1999), this article investigates how TCCC built an authentic corporate persona and improved Coke sales in 2014 through its effective marketing strategies for Coke that year. In the first part of this essay, the marketing campaigns of TCCC in 2014 are analysed to show how TCCC strengthened its corporate authenticity that year. In the latter part of the essay, social media and sales figures of Coke in 2014 are analysed to show how enhancing corporate authenticity in TCCC improved consumption of
One of the factors that makes a brand trustworthy is its ability to create a realtionship through experiences that trigger a visceral response. Coca Cola The motive of the world's largest beverage-maker has always been to delight its consumers. "Everything they do is inspired by this idea of, How do we promote, develop and create happiness?" Coca-Cola pushes this message across and makes sure it reachers customers through platforms such as Facebook to its custom vending machines, which allows consumers to bring about their favorite combinations of flavors.They not only focus on the beveraage alone but take the ideas of spontaneity and delight and infuse them into a diverse board of ideas. An exapmple of this may be Coke Studio.The 150 year
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Marketing Mix: - (Coca cola Company) Coca cola is very well known of its highest brand equity, the company has been going through a lot of ups and downs but that made the company reach to a very good position now a days. The marketing mix of coca cola has been changed many times regarding to the new products been added to the company, where now they have around (3300) products. The company marketing mix goes as follows:
Introduction: In the modern world, the business of beverage has rapidly grown up and bloomed in the worldwide market. Particularly, Coca-Cola is one of the most successful in a beverage corporate and it has a lot of branches to spread all over the world. Nevertheless, there are some giant companies in this type of business like coke, sprite and so on. They always perform their strategies in order to contest with each other. Today Cola-cola is really popular for a lot of people in all over the world.