Business Ethics Case Study Intel

Intel is the largest manufacturer of microprocessors and it+ holds about 70% of the PC processor market, intel developed a new type of microprocessor , namely “ Titanium “ which would exclude the use of “ x86 technology “ . AMD itself can legally make that microprocessor and this would force Intel to compete fiercely with AMD. On the other hand, AMD developed a more advanced generation microprocessor called Athlon. Athlon runs much faster and better than Intel’s “Titanium”, it also consumed less electricity and was sold at cheaper price compared to the latter. In consequence, Intel had exercised its monopoly power by giving rebates to Japanese companies under the condition of the Japenese stopping any further purchases of AMD’s microprocessors and used only Intel microprocessors. In addition, Intel had provided software companies with “libraries” of software codes that were also designed to trip up programs when they ran

The code principles of Intel include “'Conduct business with honesty and integrity” as well as “Protect the company’s assets and reputation.” Intel broke these two laws by what it has done to itself and AMD. There is no kind of honesty that can allow a company to go behind and make a trap for AMD. Also, Intel wasn’t honest when it told Dell to stop using AMD and promised them higher selling rates because the exact opposite happened. In addition to this, Intel certainly destroyed the reputation of the company by going around showing other clients that they are better than AMD. The clients might respond to them by agreeing to the deal, however, at the end of the day, the clients will not trust a company that tries harming another company by making a monopoly of microprocessor companies. The way Intel represented itself and harmed the reputation of AMD doesn’t display any kind off respect to