Intercontinental Hotel Marketing Strategy

Fifth, Ulta Beauty seeks to grow stores and e-commerce to reach and serve more guests. Ulta Beauty aims to be accessible and convenient to its customers across various markets. And finally, to invest in infrastructure to support their guest experience and growth and capture scale efficiencies. Ulta Beauty expects to continue growing its enterprise inventory capabilities so as to better anticipate and respond to their customers’ demands across all

Morgan et al (2010) mentioned that tourist experience is a mix of an organizations physical execution, the senses stimulated and emotions evoked, each naturally measured against clients’ expectations across all parts of contact. According to the official website of Clark Special Economic Zone, Clark Field, Pampanga was the largest foreign US airbase that has international airport with daily flights that connects to major communities around Asia. There are also golf courses, casinos, family-styled resorts that are of similar to the US suburban culture and fine-dining restaurants. In addition, there are several of hotels that offer accommodation. One of the hotels in Clark is the Royce Hotel, a 100 room property situated at the heart of Clark Special Economic Zone.

CRM (Customer Relationship Management) The key to success is finding a way to exceed client’s expectations. So, the hotel must keep track their client’s behaviour to maintain the relationship. Previously, The hotel uses manual way to collect customer information such as personal information, their previous booking, when and how long they stayed at the hotel, etc. In order to improve the hotel grow revenue make a success of the business in the long term, the hotel need CRM strategy. The objective of CRM or Customer Relationship Management is about analysing customer data in order to satisfy their need.

2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign. The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL

Mahmoud S. Abou Kamar [2014]: According to Mahmoud, in the present scenario, the hotel industry needs to continuously ramp up its operations by improving the quality of its products and service and devise competitive strategies to reduce operation costs and increase capacity. In order to improve their operations and enhance their performance, hotels across the world are actively engaged in a wide variety of quality improvement initiatives such as TQM and Six-Sigma. After initial success in manufacturing organizations, Six-Sigma has gradually gained widespread application in service organizations, including hotels and lodging. Mahmoud’s study attempts to assess the effectiveness of Six-Sigma and examine its impacts on various performance measures

Hilton is an American hotel chain founded by Conrad Hilton in the early twentieth century. Hilton remains the second largest hotel group with 4,278 establishments and 700,000 rooms in 85 countries. The Hilton Worldwide is a leader in the hospitality industry and currently has more than 130,000 employees. While most hotel establishments today use management systems, they are almost all equipped with basic functionality compared to what exists in other sectors. Today, there are new tools expected to become real levers of competitiveness of hotel establishments.

The main objective of the paper is to explain a fair level of critical analysis and evaluation. The paper will also explain the good understanding of quality management approaches that includes original thinking with extensive academic underpinning. The hospitality industry has to be taken in the assignment and for that reason; Holiday Inn has been taken for analysis of this paper, which is a part of InterContinental Hotels Group (IHG). Discussion Holiday Inn is basically an American brand for hotels that is the main part of InterContinental Hotels Group (IHG). Holiday Inn is amongst the world’s largest hotel chains that is hosting around 100 million guest nights every year.

The used of Unilever’s portfolio of categories, channels and geographies is to discover the growth and profitability throughout the period of time. Hence, Unilever Plc should make best investment decisions. Customer Relationships Successful customer relationships are vital to their business and continued growth. Maintaining strong relationships with customers is necessary for Unilever brands to be well presented to their consumers and available for purchase at all times. The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms.

Based on positioning in the market, hotels need to participate and develop their brand in order to attract and retain guests. So, the hotel sector usually uses CRM strategy as a flexibility of software capacities. CRM allows efficient, and measurable attracting of new guests and encourage loyalty and pleasure. In additions, the benefits of CRM implementation in the hotel industry are improving efficiency, reducing costs of marketing and sales and improving business processes and productivity. A CRM program for hotels is mostly used to collect and record information about guests and then that information is being used for advertising towards a specific variety of guests based on the transactions and