Interior Cultural Differences

Interior Design and Cultural Difference In architecture interior space, man is an integral part of nature’ and to achieve realm, human maintains the relationship with environment (in-door and out-door) and space. Therefore, a perfect interior-design work should ensure to understand sensory stimulation of people in human environment that includes air quality, music, furnishings, fixtures, lighting and display layout (Xufang, 2014, Park & Farr, 2008). One of the challenging aspects of interior designer is to consider the users changing face when designing the environment especially understanding the cultural context as it creates identity for human representing their nationality and region such as their own cultural background, morals, ethics

As the globalization increased, influence in the cross cultural growth was experienced in China. Moreover, with the economic growth of China during the last in 15 years showed growth of new market for American’s design sector. Thus in order to examine the preference of Chinese's and American customer on the visual attributes of interior environments, quantitative methodology was adopted. The survey for present study was conducted in both China and United States and questionnaires were designed using the 80 interior settings (Scott, 1989) using 5-point Likert scale. The data was collected among 321 American students and 312 China students. The results showed there were similarities and differences between Americans and Chinese on the variables of complexity, coherence, environmental content, and function of interior environments. The study limitations are found to be in establishing comparability regarding questionnaires translation from English to Chinese. During the survey in America several sessions were conducted in standard-sized classrooms, but documentation was not done with reference to the room size, and angles as this would influence the preference towards a scene. While in case of China, only one session was used. Although a study showed that no order effects were found when comparing the data of two sets of

Author to this study applied an ethnography research approach of subjective personal introspection (SPI) to holistically understand the phenomenon of customer experience in an actual retail environment. Twenty-three retail environments have been chosen in the cities of the Northern part of Belgium, and stores were visited after consultation with two interior architects from Belgium and Mexico. With two different cultural backgrounds, authors took multiple photographs in and outside the store, field notes were taken and along with that they have also noted their personal customer experience. Using a bottom-up ethnographic analysis, the findings revealed that both of them provided different results despite the interview were conducted in common sample stores. Overall, the findings revealed that both the designers provided some degree of experience into the retail design of their store, but the concrete translation and interpretation different where Belgium ended up with five groups while Mexican six. Therefore, the study concludes that cross-cultural issues are the important parameters. However, a limitation of this study is that the author has collected the introspective data and application of SPI, because of it’s