Internal And External Analysis Of Walt Disney

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Internal/External Analysis Internal Audit Strengths: • Company has good relationship with the suppliers. • Company is also maintaining healthy relationship with collective bargaining agent (CBR). • Disney is one of the most recognizable entertainment company in the world • They have strong advertising • Wide and unique portfolio of the company • Innovative entertainment business • Strong customer service • Strong Media Networks and Broadcasting division • Disney owns a variety of companies, which allows them to generate more profits from different industry such as Media Networks and Broadcasting, Park and Resorts, Studio Entertainment and Disney Consumer Products • Disney is the largest worldwide licensor of character-based merchandise and producer of children’s film-related products based on retail sales • Walt Disney is financially strong. • The operational system is inclusive of procedures, processes & operations management reflects the element of that the company is meeting the desired standards. • Walt Disney is capable of producing new Products and Services in a short span of time. Weaknesses: • Walt Disney needs more rigorous analysis in understanding the consumer behavior. • Walt Disney needs improvement in tracking the changes in cultural values. • Walt Disney also does need strategic improvement in conducting the segmentation and applying soft techniques namely psychographic and lifestyle. • The mission of the company strategic directions and long-term
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