Internal And External Environment Of Famous Brands

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It is vital to assess the internal and external environments in order to gain an understanding of their level of sustainability, competitive advantage and backward integration. SWOT analysis Strengths o Large well known brand o Strong Backward integration system o Family orientated Weaknesses o Inconsistency in franchised stores o Impulsive Opportunities o Race to Africa o International market o South African Loyalty Threats o Yum Yum Brands o Threat of new entrants o Environmental hazards on food plants PESTLE Political: Political factors will influence a business such as Famous Brands due to its size and diversity. However these political factors do not impact famous brands significantly if a political crisis does not occur. Economical: Famous Brands contributes largely to the economical status of South Africa. The GDP growth has shown an improvement income over a long term period. Comparing statistics from 2001 and 2011 and looking at the LSMs: the higher LSM has increased and the lower LSM has decreased Social: Famous Brands is benifited by the diversity of the South African social and cultural groupings due to the fact that Famous Brands caters for all different social groups. Technological: Famous Brands needs to be technologically advanced on a continuous basis as they have multiple food plants that manufacture a large amount of produce, not only for their brands but other external businesses. Legal: Famous Bands needs to abide by the legalities that

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