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A SWOT Analysis Of Famous Brands

795 Words4 Pages

It is vital to assess the internal and external environments in order to gain an understanding of their level of sustainability, competitive advantage and backward integration.

SWOT analysis

Strengths o Large well known brand o Strong Backward integration system o Family orientated
Weaknesses
o Inconsistency in franchised stores o Impulsive
Opportunities
o Race to Africa o International market o South African Loyalty
Threats
o Yum Yum Brands o Threat of new entrants o Environmental hazards on food plants

PESTLE

Political: Political factors will influence a business such as Famous Brands due to its size and diversity. However these political factors do not impact famous brands significantly if a political crisis does not occur. …show more content…

Growth: Enhancing the eating out occasion and leveraging their scale and balance

2. Speed: Producing efficiently with a high performance culture, with accountability and delivery to commitments.

3. Agility: being anle to act in an agile way in situations and always being ready for a crisis.

4. Quality: Famous brands is fanatical about attention to detail, keeping the quality standard high to ensure customer loyalty

5. Innovation: They need to broaden their competitive mindset by learning everyday through constantly developing skills.

6. Integrity

7. Humility:Due to Famous Brands being a family based/started business, they pride themselves on never giving up on family values.

Backward Integration

Sauce and Spice Plant: Steers sources, wimpy sauces, debonairs pizza bases , sugar and salt sachets are all manufactured in this plant. Production volumes through this plant are growing faster than …show more content…

The state of the art equipment, manufacturing processes and innovation are vital facors for these plants to suceed.

Ice-Cream Plant: This plant opporates at a different rate due to the different seasons. In summer (their peak season) they opporate around the clock to satisfy the high demand.

Juice Plant: In addition to providing fruit juice to their own brand sthey manufature and supply juice to certain other markets.

Sustainability

Famous Brands as their own organisational structure is evidently sustainable due to their ROI. However their rash decisions to venture into other brands (that have not been criticall assessed, eg Wakaberry) leads them to a certain degree of dissatisfacvtion to their overall sustainable brand.

They need to ensure that each brands is sustainable inorder for them to be overall sustainable. It must start from the bottom up, with the grass route principles.

Competitive Advantage

To gain or strengthen Famous Brands competitive advantage they need to establish brand loyalty, patent all products, continually innovate, hire team orientated staff and ocus on long term contracts and

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