Internal And External Environment Essay
INTRODUCTION
The contemporary problems that businesses face can generally be fixed by looking at the business environment in-depth. Business is influenced by internal and external forces, hence the terms ‘internal environment’ and ‘external environment’. Taking a look at the external environment, it comprises of the micro-environment and the macro-environment. External environment factors are uncontrollable factors (Brinkman et al, 2014) due to changes in the legal, social, economic and technical in business enterprise. The internal environment on the other hand consists of the factors that are within the organisation itself and under its control.
EXTERNAL MACRO-ENVIRONMENT
Political/Legal Environment
This refers to set of laws, regulations, which influence the business organisations and their operations. Every business organisation has to obey, and work within the framework of the law. For instance, the Companies Act of Botswana
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