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Cultural Factors Influencing Consumer Behaviour

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1. INTRODUCTION
1.1 Definition
The purchaser purchasing procedure is a complex matter as many internal and external factors have an impact on the buying decisions or the consumer. Before a business can create promoting systems they should understand the factors which influence buyer behavior and how they settle purchase choices to fulfill their requirements and needs. Buyer behavior result from profoundly held qualities and dispositions. There are five phases through which the customer display before choosing purchase products and services.
Customer Relationship management is the strongest and the most effective methodology in keeping up and making associations with customers. It is also unadulterated business as well as ideate strong individual …show more content…

Culture is the most basic cause of a person’s wants and behavior. Cultural factors are coming from the different components related to culture or cultural environment from which the consumer belongs. Growing up, children learn basic values, perception and wants from family and other important …show more content…

Sub cultures are group of people who share the same values based on a common experience or a similar lifestyle in general. Sub-cultures can be include nationalities, religions, racial groups, or group of people sharing the same geographical location.
(http://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/, 2016)

2- Social Factors:
A customer’s buying behavior is also influenced by social factors, such as the groups to which customer belongs and social status. Social factors are among the factors influencing consumer behavior significantly. The social factors comprise family friends, work, social groups with which the consumer identifies themselves and influences the purchasing behavior and looking for a garment type. Family causes a strong influence on the choice of children garments. For an example, husband chooses a gift for his wife.
They fall into three categories. They are: Reference groups: The membership groups of an individual are social groups to which we belongs and which will influence us. The membership groups are usually related to its social origin, age, place of residence, work, hobbies, leisure, etc.
Within a reference group that influence the consumer buying behavior, several roles have been

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