Assignment 6: Company IMAGE And Brand Equity
2.4.6 COMPANY IMAGE AND BRAND EQUITY:
The image and brand equity of the company helps in raising finance, choosing dealers and suppliers, launching new products, soliciting marketing intermediaries, forming joint ventures and other alliance and entering a sale or purchase contract, etc.
2.4.7 ORGANIZATIONAL CLIMATE:
A by-product of the company's culture is the organizational climate. The overall theme of the workplace and the morale of its workers are elements of daily climate. Like worker’s attitudes dictate the positive or negative “atmosphere” of the workplace. The daily relationships and interactions of employees are indicative of an organization's climate.
2.4.8 OTHER FACTORS:
Philosophy of management is the manager's set of personal
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Managers will probably conduct a review of total staffing capabilities, assessing the depth of talent and management experience currently on board (i.e. popularly well known as skill inventory). It also analyse the shift in workplace culture over the time from its original mission and goals. Sometimes organization can also outsource the internal environment analysis process so that to have an objective view of the internal inner workings of the company. The internal environmental analysis does not typically assess the company's human resources to evaluate a particular individual's performance which is a function of human resource management. In internal analysis the major focus is on areas of weakness, and departments that are understaffed or staffed with underqualified or overqualified employees i.e. it analysed the staffing in terms of managerial competency and overall staffing needs at an organizational …show more content…
Weaknesses - Weaknesses are the qualities that prevent an organization from accomplishing the mission and achieving the full potential. Weaknesses can also be treated as absence of the strengths in an organization that can be may be narrow product range, insufficient research and development facilities, high cost structure, lack of access to best natural resource, etc. Weaknesses must be minimized and eliminated. For example - new machinery can be purchased to overcome obsolete machinery. Other examples of organizational weaknesses are huge debts, high attrition rate, a weak brand name, improper scrap management, large wastage of raw materials,
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