Swot Analysis Of Vipp

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Introduction
The main purpose of doing this project is evaluating the company Vipp. We are going to analyze and evaluate the basis of the company’s internal and external factors, core competencies, competitive advantages and the company’s structure.
Vipp is a family company with a traditional background. It was founded by the young Holger Nielsen, who after winning a car, decided to sell it and invest money to create a pedal bin. It became very popular among doctors and hairdressers, because of its practical utility. After Holger’s death, his youngest daughter, Jette, decided to develop the company. She was certain that this product is marvelous and can be sold to larger group of consumers. Because of Jette’s determination, Vipp achieve a …show more content…

Evaluate the company’s core competencies and competitive advantages
For question number two we are going to evaluate their DNA, what are they good at and how are they working in their field of business. We would look at the advantages and the positive sides of their businesses and core competencies.
3. Describe, discuss and evaluate Vipp’s external environment
For question number 3 we would look at the external environment of the company – evaluating and analyzing their technology, external market, financial resources, raw materials, human resources, economy, industry, socio-cultural development and international market. At the same time we would evaluate opportunities and threads using a SWOT analysis.
4. Analyze the company’s organization and describe how they professionally can work with motivation in relation to the organization
For question number 4 we are going to evaluate the core of the company’s motivation for reaching their high goals and growth and work within the organization. …show more content…

During one summer a big Vipp trash can in the colors of the rainbow was placed in front of the Copenhagen City Hall trying to support equal rights. The main statement of the company was “trash your prejudice”. Moreover Vipp organizes charity events which make the company even more social and close to people. So far Vipp produces and exports for Europe but future plans are to popularize the unique design of the products in the USA and to make a huge increase on the

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