1. INTRODUCTION The purpose of submitting this report is that a critical review have been done on the journal ' The impact of employee motivation on organizational performance (A study of some selected firms in Anambara State Nigeria), which is using primary data for the research. Employee motivation is a widely researched area. This is due to the positive effects motivation has on organizations and their performance. Research shows that motivated employees tend to display more positive work attitudes than employees who are not motivated.
2.1 Introduction Internal marketing is an activity which is viewed as critical and fundamental so as to create a customer- focused organizational culture, with aim to establish the internal and external awareness of customers by removing obstacles for the effectiveness of the organization (Christopher, Payne and Ballantyne, 1991). Moreover, the main purpose to apply internal marketing is to make employees motivated and to make them more concern at each and every level to serve customer in a better way( Gronroos, 1981; George and Gronroos 1989; George, 1990). 2.2 Internal marketing on market orientation and business performance Banking sector plays an intermediary key in the economy . It is seen as a very important sector of services industry
Brown et al. (2002) suggest that customer orientation, an individual‐level construct, is the key to a service organization's ability to be market oriented. Customer orientation has been defined as the degree to which contact personnel “practice the modern marketing concept by trying to help their customers make purchase decisions that will satisfy customer needs” (Saxe and Weitz, 1982). “Creating a customer experience that becomes synonymous with your brand is increasingly recognized as a vital driver of corporate performance.” (Smith and Wheeler, 2002, P.2) According to Kotler’s theory in order to indulge objectives of an organisation, the firm should research the needs and wants of consumers and then indulge these needs and wants in a better
1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
Proposal of Innovative Approaches of Relationship Marketing in Business Lendel, Viliam, Varmus, Michal, Business: Theory and Practice Introduction In developed countries, the change of business processes is characterized by customer orientation. Businesses do not develop their market activities based on the "idea" and "impressions" but on knowledge based from analysis of customers' data. However, activities based on that knowledge are feasible for a business only if they are available as processed data and on their base are adopted incentive decisions for finding, captivation and retaining of customers. This explains why it is now important to talk about relationship marketing and customer relationship management (CRM). The importance
CHAPTER 2: LITERATURE REVIEW 2.1 Introduction Internal marketing is an activity which is viewed as critical and fundamental so as to create a customer- focused organisational culture, with aim to establish the internal and external awareness of customers by removing obstacles for the effectiveness of the organisation (Christopher, Payne and Ballantyne, 1991). The concept of internal marketing is more acceptable in service sector such as banks or insurance companies where employees have a direct contact with the customers thus, managers should find ways to manage their employees to increase the market orientation (Hartline and Ferell, 1996; Donavan, Brown and Mowen, 2004). Internal marketing helps in
David also points towards the dearth of theory based longitudinal studies focussed on impacting engagement levels and measuring their impact on the organisation. Guest argues “… the concept of employee engagement needs to be more clearly defined […] or it needs to be abandoned”. In spite of this Engage for success agrees “Despite there being some debate about the precise meaning of employee engagement there are three things we know about it: it is measurable; it can be correlated with performance; and it varies from poor to great. Most importantly employers can do a great deal to impact on people’s level of engagement. That is what makes it so important, as a tool for business success” They further comment that We have decided, however, that there is too much momentum and indeed excellent work being done under the banner of employee engagement to abandon the
Contribution of Marketing Activities in Achieving Organisational Objectives Human resource management plays a significant role in achieving objectives of the organisation with the help of making use of HR scheming. Marketing is the most important aspect of running a business because it helps in attracting customers. Marketing activities are adopted on the basis of organisational objectives as the main aim of the firm is to achieve their target. With the help of marketing activities, the company is able to spread word about their brand among customers. The ability to analyse the emerging opportunities for the business is availed by making use of effective marketing activities.
Consequentially, the top management has requested it’s employees to perform customer satisfaction studies for their own organizations. It is important for an analyst or researcher to operationalize the concept of customer satisfaction and assume some model of the subject
When number of vacancies are available to be filled in the organization, the employers’ job is to fill them with the best candidates from the pool of qualified applicants applying for the job. For any organization, the most critical thing while recruiting employees is to consider whether to recruit internally or externally is the cost effectiveness and profitability approach. However, internal recruitment is very crucial for organizations if the goals of organisations are to be productive and more profitable in a long run. Practically, internal recruitment provides meaningful purpose to organizations, with the help of this, organizations are meant to be more focused on promoting and enhancing their internal talent through providing them better