Essay On Why Local Company Engage In International Business

Content

1. What is international business?

2. Example of international business - Sasa

3. Reason company engage in international business

1. Influence

2. Features

4. Example of local company engage in international business - Bonia

5. Pros and Cons of international business

6. Conclusion

7. References

What is Internation3al Business?

International Business is defined as the process of extending the commercial transactions between two or more country with an intention of targeting international customers. It also defined as the conduction of business transactions all around the world. Those business activities which involve cross border transactions of goods, services, resources with foreign country. For example, a international business company which engage in business among multiple countries is Sasa.

Example of international business

‘Sasa International wants to make you beautiful.’ The

Social and Cultural – Different country have different ways of life. For example, the flavor of PizzaHut in Malaysia is more spicy, but the flavor of PizzaHut in other countries is different from us. This is because they want to follow the culture of a country to attract more customer.

2. Economic – Make profit is the main objective of a company. This is because on a business mind set they want to gain more profit in other countries compare to local business.

FEATURES

1. Benefits to participating countries – International business open up the economic to participating countries. For example, they can gets more foreign capital, technology and more job opportunity. Even the country is rich or poor, they will also gets the benefits from it.

2. Large scale operation – In international business, production and marketing activities are conducted on a huge scale. So, a company will first sells its goods in their local country then only the surplus goods are