International Case Study: Mondelez International

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Mondelez International, is an American multinational confectionery, which focus on food, and beverage company based in America with a total global headcounts of 107,000. This includes of a global branding of snack and food of the former Kraft Foods Inc North America in 2012.
In the same year 2012, The Mondalez has officially crafted its name by Kraft Foods employees which originally from the words of “ world and delicious” in Roman language .

The company manufacturing plant is located in Deerfield Illinois, Chicago which produces a wide range of chocolate, biscuits, gums, confectionery, coffee and powdered beverages.

Mondelez international carries many international branding such as Cookies and Crackers which consist of Oreo, Chips Ahoy,
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Christie and Dad 's Cookies. Its head office is in Mississauga, Ontario, with operations in Scarborough and Montreal.

Mondelez International is rooted in the National Dairy Products Corporation (National Dairy), which was founded on December 10, 1923, by Thomas H. McInnerney.[7] The company was formed to execute a rollup strategy in the fragmented United States ice cream industry, and with acquisitions it expanded into the full range of dairy products.
McInnerney operated the Hydrox Corporation, a Chicago ice-cream company. In 1923 he went to Wall Street to ask investment bankers to finance his plan to consolidate the United States ice-cream industry. McInnerney initially encountered resistance, with one banker disparaging the dairy industry. He persevered, convincing a consortium (including Goldman Sachs and Lehman Brothers) to finance a rollup strategy.[8] As a result, National Dairy was formed with the merger of McInnerney 's Hydrox with the Rieck McJunkin Dairy Company of Pittsburgh. The company was listed on the New York Stock Exchange, with its initial public offering of 125,000 shares

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