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International Management Case Study

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1.2.1 International Managers and Cultural Implications Why German luxury car company, Audi has appointed Mr Rahil Ansari as India Head? Why couldn’t it be a German or a British? When it comes to Indian Market, culture plays a vital role. Therefore, there should be someone who knows the Indian culture well in order to value it. Why are international managers needed? Why regional managers cannot handle the multicultural environment? Is it because of culture conflict? From the last 35 years, there has been a trend for large companies to think globally, produce goods or deliver services and sell them all over the world. When two cultural groups (national or corporate) meet, interact or work together with differences in their values, beliefs, rules of behaviour or styles of communication that could create misunderstandings, antagonism, or other problems. Therefore, when companies operate at international level, they need international managers. What is an international manager and is such a person easy to find? The term international manager refers to a manager who works and manages people in a multicultural environment. It may be the home country or abroad, where different people come together to work. When two or more …show more content…

The Assembled States is the most noteworthy scoring country on Independence, nearly taken after by other Old English nations. The Old English esteem profile mirrors a high individual objective introduction, where prizes depend on legitimacy and individual-accomplishment objectives outweigh family or aggregate bonds. Inside the somewhat English group, the Unified States is higher in Doing Introduction and Power Separate than different countries in the bunch. French-Canadian culture is nearer to the way of life of Western European, especially French than Old English Canadian culture is an impression of its recorded and phonetic

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