3.4 Results and Discussion
3.4.1 International Online Marketing before globalization
Online shopping was introduced as an abstract concept in the 1990s and was cumbersome and hard to undertake. Major developments have been accomplished through globalization and the entire concept of online shopping has been made easy and tenable for all classes of people (Mackey, 2012). Previously, online shopping was a gamble because there were no assurances of the delivery of a commodity. Security was a major challenge and most products were misplaced before delivery, yet, customers had no way of tracking their order and trusting it. Disputes were many because of the disconnection between the online retailers, shipping services, and the customer. This problem has been eradicated because customers, sellers, and transporters are in constant communication with each other. Most online payment systems allow the customer to cancel a disputed transaction and call for a refund. Besides security, most products on most international online retail stores are
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Additionally, most websites are equipped with real-time communication chat windows, which make it easier to follow up the order. Some advanced websites will display the status of the order from, reviewing product, purchasing product, awaiting delivery, and delivered. These statuses are always in tally with timelines provided during purchase, which means that chances of delay and misplacement are very unlikely. The seller, transporter, and the client always work based on the status of the active order, which eliminates the possibility of a confusion during service delivery. All that are reflected on the customer influence of globalization which all participants agreed that come from the revaluation of the internet and online shopping especially for global
This is important in driving traffic and creating awareness of the availability of online purchases, which is convenient to most people. Therefore, the customers will not have to travel to the company’s physical stores since they can easily make purchases from the comfort of their
Thanks to the rapid growth in the online retail sites as well as the mobile devices, the online shopping markets have gained significant support. According to Best et al, “57.2% of the American Population has satisfactory access to the internet [and roughly 33.6% of the population has some sort of subscription to mobile internet as well]”
Hi Nicie, You have provided assumptions of how you would improve your organization in the global market. Is it safe to say that you are for globalization? I lean towards the domestic market. However, if I were a business owner I would definitely consider globalization, if I had the resources to research the market of interest.
• Throughout the transaction chain at merchants and payments processors, where crimes force institutions to replace cards and
I. INTRODUCTION a. BACKGROUND: Globalization is a process of interaction and integration among the people, companies, and governments of different countries, a procedure compelled by international trade and investment, and supported by information technology. Furthermore, this process has an effect on various other systems such as on the environment, culture, political systems, economic development and prosperity and lastly, on human physical well-being in societies around the world. “Since 1950, for example, the volume of world trade has increased by 20 times, and from just 1997 to 1999 flows of foreign investment nearly doubled, from $468 billion to $827 billion” (York, 2016). Technology has been another primary driver of globalization,
Impact of Digital Marketing and Online Brand Alliance A Case of Wal-Mart and Amazon 2.0 Literature review 2.1 Introduction This chapter explains the objectives and variables of the study under the light of previous scholars to develop a clear understanding on this topic. This chapter entails the studies on current topic by past researchers and scholars. This chapter highlights the impact of digital marketing and brand alliance in the case of Wal-Mart and amazon in view of previous scholars and researchers. The relationship is observed in case of Wal-Mart and amazon brand alliance.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Literature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing 's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.
Therefore, it is important to take a keen note when transacting with the customers online to make the process easily understood and convenient to the users. The customers are less concerned with who we fulfill their orders as long as they get what they order on time. Given we delivering thousands of orders each day, it is imperative to take keen note on what the customers are saying through their feedback and adjusting accordingly to ensure that they stay loyal and happy. Besides, the company will occasionally do an online survey to find out what is the consumer's preference, to keep up to date with the current customer's trends. Moreover, it would help the company to adjust its supply chain accordingly depending on the occasion or
One of the challenges of e-business is that there are customers that prefer cash on delivery payment method because of limited online payment accesss for credit cards in certain countries. This payment method is a problem for global e-business, as it would delay the transactions of goods and payments. However, it is not a problem for Foodpanda because the food orders delivery is made within the country and hence cash on delivery is accepted. Apart from that, returning policy is also a challenge for e-business as it is more expensive with the addition of shipping and packaging cost. Foodpanda however, does not have a returning policy because the service that Foodpanda provide is a food delivery service, not goods.