Online Marketing Before Globalization Case Study

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3.4 Results and Discussion
3.4.1 International Online Marketing before globalization
Online shopping was introduced as an abstract concept in the 1990s and was cumbersome and hard to undertake. Major developments have been accomplished through globalization and the entire concept of online shopping has been made easy and tenable for all classes of people (Mackey, 2012). Previously, online shopping was a gamble because there were no assurances of the delivery of a commodity. Security was a major challenge and most products were misplaced before delivery, yet, customers had no way of tracking their order and trusting it. Disputes were many because of the disconnection between the online retailers, shipping services, and the customer. This problem has been eradicated because customers, sellers, and transporters are in constant communication with each other. Most online payment systems allow the customer to cancel a disputed transaction and call for a refund. Besides security, most products on most international online retail stores are …show more content…

Additionally, most websites are equipped with real-time communication chat windows, which make it easier to follow up the order. Some advanced websites will display the status of the order from, reviewing product, purchasing product, awaiting delivery, and delivered. These statuses are always in tally with timelines provided during purchase, which means that chances of delay and misplacement are very unlikely. The seller, transporter, and the client always work based on the status of the active order, which eliminates the possibility of a confusion during service delivery. All that are reflected on the customer influence of globalization which all participants agreed that come from the revaluation of the internet and online shopping especially for global

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