Also, in case of Satyam, there was no possibility of a strategic alliance because the company was put on sale by the Government of India. However, going forward, Tech Mahindra should look for growth through strategic alliances because given the nature of IT industry, the transfer of soft resources (human resources, customers, skills, solutions etc) is more valuable to any company and an acquisition is likely to hinder the exchange of soft resources. Also, the IT Industry is subject to cyclical fluctuations in the macro-economy and hence, acquisitions substantially increase the risk of loss during recessionary times. However, nonetheless it is important to realize there is not always a fixed formula and it is the context which will decide what strategy a firm should
Prior literature suggest that we operationalize IS strategy in terms of a shared organizational perspective and view Information system as an enabler of innovation ( McFarlan et al. 1983; Tai and Phelps 2000), while some view IS playing a supporting role in
Mahindra: After joining Mahindra, Anand Mahindra created a federal SBU structure and gave autonomy to each SBU to form strategies independently. With little or no impact on the performance, a restructuring was done in 2002, in which a special emphasis was laid on the Utility Vehicles and the Tractors. Keeping in mind the dynamics of the utility vehicle and tractor industry, emphasis was then on laying a long-term strategy and fixing goals. By changing internal benchmarks to global standards and benchmarks, each and every role was carefully mapped. Roles were then filled with internal and external sources under the guidance of consultants from leading companies like Mckinsey, Accenture, and Korn Ferry.
Aims & Objectives Aims The following aims of this project are: • Understanding the current marketing strategies used by Vijaylaxmi group in Indian market • Researcher wants the foremost name with the widest reach and largest customer base in each business venture. Objectives The objective of this research project is: • To show Vijaylaxmi group performance compared to their competitors in Indian market. • Achieve operational excellence in every step • Enhance Relationship with customers. (Lo
The U.S.-based car maker is bringing in major changes in its sales & marketing strategy for India as it looks to change itself into a big player in this market. Ford has identified certain key areas that need to be addressed in order to increase its sales and maintain customer loyalty. The first area is product-led innovation. As a part of this plan, Ford’s new models for the Indian market have been equipped with new features in order to make its vehicles more attractive to buyers. For instance, Ford has equipped the Figo Aspire with cruise control and also deployed semi-assisted self-parking in the Endeavour, which are segment-first features in India.
Innovation leads to distinctive and attractive products for all market sectors. Thus, Toyota accomplishes its core strategy as Toyota is one of the most innovative auto companies and has a strong culture that is focused on constant innovation. The company is known for its innovation processes. The company was the first to introduce Kaizen, Kanban and Total quality Management systems widely in their organization (Ovidijus J., 2013). The company was the first to manufacture and sell hybrid cars as well.
It has tweaked production, localized parts, concentrated on branding, sales, service besides planning in the coming years a new product portfolio. Mahesh Kodumudi, the chief representative of the Volkswagen Group and MD of Volkswagen India Private Limited says that the focus has shifted from volumes and market share in 2011-12 to getting fundamental rights and create a profitable business in India. "We want
1) Executive Summary Mahindra & Mahindra is an automobile manufacturing company present throughout the world. The aim of this project is to understand the Management Information System that is currently prevailing in this company. Information system has become the lifeline of all organizations in today’s context. A detailed flow of information across different functional teams and the different layers of the organization are discussed in this project. A well implemented Information System has helped in seamless flow of information among different departments in Mahindra & Mahindra.
Tata Motors has to be ready for the risks that come with such acquisition done at a period when there are recession uncertainties. Although many people may be tempted to think that Tata will perform well after acquisition because India has low production costs, the company needs effective strategies which will guarantee them success (Wharton University of Pennsylvania 2007). One important decision I to maintain manufacturing sites in the United Kingdom because immediate transfer may be affected by the political sensitivities that exist among leaders in the region concerning the impact of motor industry (Wharton University of Pennsylvania
These figures beat the figures of BMW and Audi (Latest Volvo News 2013). The demand in the UK market is driven by quality and performance features of cars. High demand of premium S40 in UK is an example of how technology and performance features are driving the car segment in UK. Parry and Graves (2008) mention the strategy of ‘Built to Order (BTO)’ used by Volvo to control its inventory costs and link the mass production facility to demands from the customers. Quality, high safety standards and environment friendly features of Volvo cars have made the company create its niche in the car market segment (Parry and Graves 2008).