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International Public Relations Characteristics

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Due to the reason that paper will examine the characteristics of a International Public Relations in different countries, case study approach was chosen as an research strategy. Case study approach is widely used in the organizaional studies and social sciences (Hartley, 1994.p.208; Hartley 2004.p.323). Some scholars claim that case studies became one of the most common way to conduct qualitative research (Stake, 2000).But at the same time it is professed as "they are neither new nor essentially qualitative" (p.435). A case study is in- debth examination of a particular single case such as a policy, programme, implementation process. Comparative case studies cover tqo or more cases in order ro generalize more knowledge about how or …show more content…

In-debth interviews are valuable when the researcher needs detailed information about person’s thoughts and behaviours (Boyce., Neale. 2006). The main advantage of In-depth interviews is that it provides rich details and the ability to understanding what the respondent rally thinks about the given case. To get the information about the PR activities and tools internationally to develop tourism and how these activities are implemented in different countries, interviews were done with the governmental sector, public relations specialists and also with tourism agencies who are participating in promotion of tourism outside the Georgia. All parties agreed to cooperate and make face to face interviews. Overall interviews was chosen for this study for the following reasons: ● Allow exploration of complex …show more content…

Two governmental sectors and four tour operator agencies are selected for this study. From the governmental sector one organization is selected as they are dominant in this industry. Also the number of tourism agencies was limitied to four as these companies are active on international arena in order to develop inbound tourism. The exact names of the companies and their full references are provided in the figure 7 below. Figure

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