International Style Analysis

International style is a worldwide phenomenon that have changed profoundly the ways of architecture appreciation and application throughout history. The years from 1925 to 1965 were marked with an optimistic belief that the new technologies and industrialization, spread by applying rational ideas to architecture and urbanism, can be defined as a one style practice that would result in a qualitatively better world. In the 20th century, the modern architecture was characterized by numerous different movements, generally dominated by the International Style. It has emerged as an expression that technology can be applied in every context in the same manner embodying modern universal principles, without regards to space and time. But there are several

Even though this was a consequence of the generational change of the 1960s which have adopted globalization as their virtue, driven by economic reasons and mentioned in the context of leveling cultures and indigenous development. These trend are highlighted by the failure into Communist and Socialist programs, suppressing the individuality of the human being, its diversity and autonomy and the darker side of globalization and capitalistic developments. The universality of the International Style and the possibility for its application everywhere around the globe was permitted by one of its main features - the 'inherent truth' rather than the idea of its practicality or ideology. Nevertheless, international and universal modernism had still to confront the idiosyncrasies of non-Western and locally rooted cultures, the reason why modernism remained pure and not personalized only for a short amount of time being quickly rationally

Because of the highly differentiating context than the styles motherland, there it had reached totally new horizons, with the country starting to identifying itself, the economic and technological boom it was experiencing with the statement of the skyscraper. This typology, emerged as an essentially American phenomena in the end of 19th century was a manifesto of the possibility for high vertical development applicable by the new ideas and rising global corporations. The skyscraper was a mixture between architecture and engineering practices, becoming possible by the development of steel industries, applied in its structure and mechanical devices as the elevator. Until the transfer and continuation of International style in America the typology was realized mainly in Neo-Gothic and Neo-Classic based traditions as the world famous Home Insurance Building regarded as the first skyscraper in the world and the Chicago Tribune Tower. In 1916 in New York was applied a policy for office buildings that occupied more than 25% of their sites to be shaped in a step back manner resulting in a formulated model well known as the 'wedding cake' skyscraper with Daily News Building and Empire State