An article that is made as a reading material for this assignment is about brand expansion on how China’s race to conquer world markets. Basically, this article talks about how a brand is expanded successfully of a country in the market. Chinese firms have begun on a quest to conquer the world market with the help of Western know-how. This shows that China is working for a better globalization. Besides that, the article illustrated the importance of brand expansion in a country and how international joint venture works to penetrate world markets.
China travel industry is fast growing and it will make a mark in the world travel industry. This was contributed immensely to the china social economic development (Wen, 2001). Over the years, china tourism is still enhancing the presence in the world tourism market. In the global market, the china travel industry is providing the best service keeping in mind of the global standards (Grönroos, 1984). China always been a tourist’s favourite.
Nowadays GE is not just an American company doing business abroad, but it had become a true global company. The revenues from international sales are growing significantly. This expansion is being powered by growing economies of Asia (particularly China and India).GE accomplish its objective through: • Increasing revenue from the international sale, more revenue from international sales will logically generate more funds, which can be used for purchasing and acquiring new companies. It may also increase its market share globally. • Expanding its market share and sales volume at its home country and overseas GE necessarily needs to own more and more local and overseas companies.
The process of globalization, and its impact on economic growth have become the defining influence on the development of modern China. China 's integration into the global economic system has been a multifaceted and complex process, and one that China appears exceptionally eager to embrace. Encompassing domestic policy shifts, engagement with both global and regional institutions, as well as bilateral agreements with various countries, globalization has been an impressively orchestrated process initiated by the very top of the CCP. While advocates of globalization tout the growth of China as proof of its merits, analyzing the actual effects on the ground reveals a much more nuanced reality. Globalization has undoubtedly brought China more wealth and power, but it has also generated a host of other effects, both positive and negative.
The Influence of Cultural Globalization on Chinese Culture As Yu(2008) says, globalization represents a worldwide transformation of historical significance. Based on worldwide economic integration, globalization is characterized by intrinsic, inseparable, and intensified interrelations across the globe. Apparently, during the process of globalization, Chinese community has been affected on every aspect strongly nowadays. China also has developed a lot under the process of globalization, especially in economy, politics, culture, etc. Speaking of Chinese culture, China is a country with an ancient civilization and a long history, and culture has always been an outstanding feature of its national strength.
In order to answer the question, China attracted to GM because China is a country that has exploding demand and has been a more than attractive place for western companies who is interested in expanding their business. Nowadays, China has a high population about 1,300 million people, nearly one per five of human on Earth. Indeed, China
Tourism has become one of the fastest developing industries in our national economy and has obvious international competitive advantage. This article, as an example of tourism introduction in Jiuzhaigou, analyzes the characteristics of the introduction of Chinese and English tourism texts, the strategies and techniques of tourism translation. Chapter Ⅱ Features of Chinese and English Tourism introductions 2.1 Features
In the attempt to embrace the economic wealth, China once opened its borders for offshore companies to provide cost-effective market. Literally, “China has changed overnight from a luxury-goods processing site to a luxury-goods consumption center” (Yu, Barr, 2011, p. 158). The country’s GDP has grown along with environmental problems. The wealth created domestic demand and increased the volume of production with this in-house demand, which, in turn, multiplied the scale of environmental problems that spread across China, its neighbors, and affects the
There are also problems related to China’s exchange-rate policy, financial infrastructure and the inefficiency of its state-owned enterprises. Other limitations include its Communist politics, a lack of democracy, indiscriminate environmental destruction, a lack of public opposition, little free press and Internet censorship. China’s authoritarianism creates political uncertainties, which works against orderly change. Corruption and human rights abuses are also problems for China. A flood of Chinese exports leads to ever-increasing fears of job-loss and reduced wages in the USA, for example.
After the implementation of the reform and opening up policy, and with the continuous development of our national economy, China reopened the door to the world. Joining the WTO means China has become more closely connected with the world. Tourism, as an important pillar industry, is playing a more and more important role in promoting the economic development of our country. Nowadays, the tourism industry is booming. Many foreign tourist attractions believe that Chinese tourist is an ideal potential customer, so there is a large number of tourism websites are produced for Chinese tourists.