Internationalisation Process Model

The study of the internationalisation of emerging market multinationals (EMNCs) has gained prominence in the last two decades, as a result of increased internationalisation by firms from emerging markets (EM). These internationalisation phenomena have resulted in a surge of interest from international business (IB) scholars (Cavusgil,1980; Hoskisson, Eden, Lau, & Wright, 2000; Jormanainen & Koveshnikov, 2012). To some scholars, internationalisation is the approach or steps which an organisation takes to engage in business activities abroad in order to build required resources and become a major player on the global stage (Jansson, 2009; Johanson & Vahlne, 1977; Meyer & Thaijongrak, 2013). While to others, internationalisation process

Drawing on the internationalisation process theory “Uppsala model”, this study aim to investigate the internationalisation process of seven multinational firms from Nigeria an emerging market located on the Africa continent. The next section of this report defines research objectives and questions, section 3 and 4 reviews the existing literature while section 5 discuss and present the study conceptual framework , section 6 look at the context background of the study. Section 7, 8 and 9 present the study methodology while section 10 discusses the initial data analysis, findings and draws the conclusion.
2 Research Objectives.
 To ascertain how emerging market multinationals evolve and expand over time from having been a local player to embark on internationalisation
 To ascertain if the existing internationalisation theories explain EMNCs’ internationalisation process
 To determine how EMNCs internationalise at the initial stage of their internationalisation
 To propose a framework for analysis and evaluation of internationalisation process
2.1 Research Questions
 RQ1: Do existing theories explain the internationalisation process of EMNCs?
 RQ2: How do emerging markets multinationals evolve and expand over time?
 RQ3: How do EMNCs internationalise at the early stage of their foreign

The empirical studies that have led to the development of MNC's internationalisation theories were based on the perspectives of firms’ from the advanced economies in Europe, USA and Japan. Therefore, it is not surprising to see how this reflects on the behaviour of firms’ from these advanced economies which had dominated the IB for many decades. The last two decades had seen a shift of which internationalisation process of firms’ from emerging markets (EMs) gain prominence especially that of the large EMs’ such as Brazil, Russia, China and India (BRICs) but the new EM had received less attention in the internationalisation business research especially in terms of their evolution in comparison to firms from BRICs (J. P. Agarwal, 1985; S. Agarwal & Ramaswami, 1992; Anderson & Gatignon, 1986; Aulakh, 2007; Barney, 1991; Cavusgil, 1980; Chittoor & Ray, 2007; Cuervo-Cazurra, 2007; Deng, 2004; Dunning, 1988; B Elango, 1998; Balasubramanian Elango & Sethi, 2007; Fortanier & Tulder, 2009; Gammeltoft, 2008; Goldstein & Bonaglia, 2007; Hoskisson, Eden, Lau, & Wright, 2000; Johanson & Vahlne, 1977, 1990; Khanna, Palepu, & Sinha, 2005; Kumar & McLeod, 1981; Meyer & Peng, 2005; Narula & Dunning, 2000; Ramamurti, 2009; Rugman, 1981; Wells, 1983; Yeung,