Question: What are the strategies and marketing tools that Apple utilised in order make IPhone 7 one of the most globally sold products? In order to answer this question, I will evaluate how marketing mix has been utilised for the seventh generation of Apple’s smartphone, known as IPhone 7. I will research how prices have changed throughout the release of each model in order to compete with other rivals (E.g; Samsung, HTC, Google Pixel). In addition, I will show how place has affected Apple’s sales as it’s more accessible to consumers. Lastly, I will provide information on how the IPhone 7 has motivated buyers to purchase their product and how promotion has improved Apple’s sales.
It is advantageous that Apple continue to invest in its Research and Development department to stay competitive. Apple is a seemingly financially stable organization; its lack of debt is a potential weakness for the infrastructure because it creates potential risk for stock acquisition by other corporations. • Limited product selection. • New entrant stage. • International markets.
INTRODUCTION Apple today is one of largest, top grossing organizations but this has not always been the case with the company. Apple went through major issues and experienced its worst phase in 1997 when it had to incur losses amounting to almost $ 1.6 billion. The organization rose again and had to begin from almost the scratch. There have been major organizational changes that brought about this change and helped Apple move from losses in 1997 to be one of the highest grossing companies in 2010. This report will seek to discover the main organizational changes that led to such huge upturn for the company and brought it to the position that it is at today.
Looking below at exhibit 4 from the case, we can see how the investors benefitted from the steady share price gain of American Barrick’s shares over the years. Risk Management & Shareholder Value In today’s world, companies can be made or ruined by the risk management programs implemented by the organization. The major way for the shareholders to benefit through a company is for the company to produce maximum profit possible from its assets. However, with risks involved with every business today, maximum profit does not lead to maximum shareholder gain unless the company implements a program which will enable it to keep its profit from being exposed to market
Apples stock symbol is AAPL. Apples stock is an old stock that is growing and becoming more popular. They are alike to the amazon stock in this way, but differ in price. Apple is a bit more defined than amazon in what they sell so this might be a result in popularity. This company has big releases and lots of products.
Strengths Differentiated product My analysis shows that Apple was a market leader in production of innovative and highly differentiated products. Both the iPod and iPhone stood out in the market because of their unique features. Fast innovation pace My study shows that Apple beat its competitors by leading in innovation. An example is that of producing iPod in 2001 and iTune in 2003. High margins Apple has positioned itself as a company that produces high quality differentiated products.
Their products include iPhone, iPad or iPod. Though they manufacture best quality mobile phones, the operating system of the iOS device would show errors occasionally. One of those errors is error 2009 iTunes. Yes! If you try to update or restore iTunes - you may get the error often.
Despite Apple´s Apple Watch was introduced to an already existing market in which competitors had an advantage in the way they were better established upon the matter, statistics of sales and reviews have proven its current success at the level that it gradually dominated the market. According to the article published in the Forbes webpage which makes reference to the reports from Tractica, a market intelligence firm, “the Apple Watch’s share of the smartwatch market could hit 68 per cent by the end of the year.” (Forbes). Source: Forbes These statistics show the market presence of Apple and its competitors in terms of percentage which also resemble sales revenue Apple has from its product, sales revenue does not equate as profit, even though, Apple´s pricing strategies in the introduction stage enable the business to increase the income and perceive a significant difference from its cash outflow and therefore its previous estimated profits justified directly through the business annual report. 10-K Annual Report, Sep 26,
The goal for Samsung, of course, is to change the attitudes of Apple’s customers in order to replace Apple’s market leader position. In order to achieve this goal, Samsung has positioned its smartphones as better and more innovative and implying that Apple is losing market share. In this case, Samsung, as the major competitor of Apple, by using the attitude strategy of changing beliefs about Apple, to claim that Samsung’s smartphones are better than Apple’s in order to change consumer’s attitude towards Apple. In addition, Samsung is good at building relationship with an admired group, for example, Samsung planned a famous selfie moment at the Oscars as a part of its sponsorship for the Oscars with ABC. Tricomponent attitude model: The cognititive component: the first of the tricomponet attitude model consists of a person’s cognition, that is the knoweledge and
Often media points to Apple’s massive cash reserve as a key strength that the company could leverage to become even more successful (Ferrell & Hartline, 2014). If Apple asked, what should Apple do with the cash (Ferrell & Hartline, 2014)? Apple could better meet the consumer's needs and wants by strategically investing that cash for the company’s future by developing and leveraging a competitive advantage strategy (Ferrell & Hartline, 2014). A competitive advantage stems from strengths the organization possesses and weakness the competitor possesses (Ferrell & Hartline, 2014). Having a competitive advantage over their competitors can also be based on perception rather than reality (Ferrell & Hartline, 2014).