Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.” (Marketing Schools, 2012) The Internet also creates fascinating new opportunities for companies to profile and target better their customers. The interactive dimension of the web makes easier a company's ability to track, store, and analyze data about their segmented market and customer's demographics like personal preferences, or online behavior. Thank of those data, advertiser are able to provide a more personalized and relevant ad experience to their
The World Wide Web has opened up new windows for businesses and has gradually grown into one of the most potent and result oriented marketing platforms. Online marketing is far from a fringe activity; these days, the world 's largest companies are putting a great deal of effort into marketing on the web. Internet marketing is nothing but promoting your products/services to the online crowd.One of the reasons that marketing online has proven to be so effective is that the internet is a highly interactive medium. There is no way to deny how profitable internet marketing can be, much more so than traditional ways of promoting your products. People have made vast amounts of money marketing online; they 've done this by learning and mastering several key techniques of selling on the net.
2 2.0 Effects of the Internet Many things can be done using the internet, and almost anything a person would like to know is on the internet. This variety of things to do on the internet can have good, and bad effects depending on how it is used. 2.1 Uses of the internet There are many reasons why a person would use the internet; whether it is for music, knowledge, or to communicate with people. The question is how much time are people spending on the internet and what is it being used for. Spending too much time on the internet is isolating from the outside world.
It has also been shown that the Internet has been one of the technologies that have revolutionized the world to a global village. Even better communication can be achieved with proper targeting of the audience that needs to be addressed (Morse, 2015). The Internet can help us to communicate easily with each other. Teenagers focus on useful and
As the utilization of the internet in regular day to day existence is expanding, the use of web advertising in the day to day operations of organizations is likewise turning out to be increasingly popular. The excellent utilization of the Internet significantly affects clients and additionally on the advertisers who serve
Some of this growth in impact has been described here. In this new world there is no geographical separation and there are no borders, and all people are encouraged to participate and contribute drawing on their experiences and resources. In cyberspace actions and reactions are essentially instantaneous, and this is why the Internet is so gratifying and attractive. This is why it has impacted our society in almost all areas of human endeavor. In this report we touched on the positive aspects of the influence of the Internet on our society.
According to the first article that favors the Internet, the Internet has brought our society a lot of convenience. The Internet allows us to find information very quickly. In the old way of finding information, which is normally books, people may have to check through vast number of books and takes time to read them just to find a small piece of information. In the Internet, you can just type in the key words and the answer will pop up. The Internet also makes communication much easier through email or other social media.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the
The advancement of technology like internet access influenced most of the people to use their mobile devices to get information. The rise of new media has changed the way of business operations as they are using affordable budget to do online advertising. In other words, internet advertisement is one of the most important marketing tools because it is a cost effective and efficient to expand the business. Online advertisement is defined as the purpose of transferring a marketing message to consumers in order to attract and influence them to purchase a product or service (Ashraf & Mohammed, 2012). Different online advertisements on the website have their own characteristic such as font, content, color, format, size and others.