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Essay On Traditional Advertising

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LITERATURE REVIEW:-
Most of the individuals tangled in advertising field will express that there is no former dynamic and enthralling field to either practice or study. However, the promotion field is undergoing intense changes that are altering advertising and promotion forever. The changes are approaching from all sides may it be clients demanding improved outcomes from the money spent by them on advertising; lean but highly creative smaller ad agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers who no longer respond to traditional forms of advertising; and new technologies that …show more content…

The advantages of online marketing when laid out, it is easy to see how it is oftentimes a more cost-effective marketing solution for small businesses. Nevertheless, the following are some of the many benefits offered by online advertisements over traditional advertisements: -

According to Wong. M, 2009 advantages of online advertising over traditional advertisements are: -
1. The startup costs on online advertisements are just a segment of what the traditional advertising methods like yellow pages, television or radio actually cost. It is easy to research with small ad works unless one perfects his strategy and then expand his budget when he is assured of positive sales yield.
2. Traditional ads may only course for a short time, a search engine optimizes promotion and can deliver long-term results.
3. It is easier to assess the sales impact on the business through online advertising, whereas it can be difficult to assess the direct sales impact for business when an ad is placed on the newspaper or a magazine. By using internet it is easy to calculate ROI so that it can be possible to appreciate the value generated through online

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