Social media has become as a powerful new marketing tool for business in recent years in order to promote their brand and build a strong customer base. Merging social media into business marketing strategies are more of an essential than an option nowadays. Social media continues to be a crucial part of marketing strategies across diverse industries, but because of it is still relatively considered as new, the learning curve is steep. Casserly, M. (2013) reported that 60% of small business owners say they have not seen that their social media efforts have bring any return on investments. Although the emerging of social media could be frustrating, overwhelming and often confusing to navigate the world of social media management, but most of
Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?
Value proposition: Branded3’s value proposition is depicted in the phrase ‘Growth through engagement’. More specifically, Branded3 through its expertise in content marketing, search engine optimization (SEO), online PR, web design and development focuses on how to enhance the online presence of its customers (brands and online businesses) as well as how to increase their
A sense of trust is needed. 2. Price Because the internet has removed many costs such as staff salaries/wages and rent, pricing has become very competitive. Websites such as Trivago and hotel.com have been created to compare costs in a specific market or industries, these websites in particular target the accommodation market. Payment is also made easier with many websites allowing you to save your information online.
Moreover, different other e-marketing strategies used by the marketers in order to analyze the strength of online advertising will also be looked upon. The reason this topic was chosen is because of the increasing trend of people towards internet. Moreover, it’s the “IN” thing these days as multinational companies such as P&G and Unilever are advertising online on social websites. This is because it is cost effective and consumes less time and they can target everyone through it. The problem at hand basically is that as compared to other countries, the trend of consumers shopping online is very less.
This factor is determined by the visibility of the website and its content on the Internet. Brand recognition is another factor that makes the extremely effective Social Media Marketing. With the increasing number of people joining social networking sites for free using social networking services, these websites have become a suitable platform for marketing purposes. Advertising and marketing a brand on these websites can help you gain recognition and popularity of the brand and the company that owns it. Social Media Marketing gives you the opportunity to interact with their customers and potential customers.
Internet revolution has helped the marketers to handle this situation more appropriately, as these web resources ease their job of finding out customer feedback, review, complains if any with regards to the product and immediate action can be taken to resolve the complains. Relationship marketing creates an emotional bonding between the brand and the customer wining their loyalty for quite some
The investor can always trace the cost incurred in advertising on internet per customer. He can see where exactly has he paid money (Ducoffe, 1996). Another theory suggests that Internet can be used as an efficient tool for communication, both researchers and practitioners are keen to understand how to take full advantage and maximize the value of this communication medium (Rodgers and Thorson,
If consumers have some problems on products or services, they could reach the company via social media, which is an easy way to connect and contact with them. Companies are challenged by how they chose to react to comments or responses on social media. Their reactions and responses can build strong brand images and get more consumers to purchase products or services. When a consumer wants to make a decision on a product, every single detail could be an influence on their decision making. Communication through social media has found the impact on consumer decision-making and marketing strategies.
Second, traditional marketing is a time-tested marketing technique. However, the progresses and novelties brought by technology can built-up optimistic opportunities and widen prospects for profit. Internet marketing allows to reach out to an extensive target audience without having to pay a lot. With online marketing, marketers are spared from the high costs of promotion. Simply put, internet marketing is superior to traditional marketing.