Internet Advertising: Useful Techniques Used In Online Advertising

728 Words3 Pages

Online advertising utilize the Internet as a medium to target and deliver marketing messages to customers. Internet advertising offers a number of benefits over traditional advertising. For instance, several Internet advertisers have improved sophisticated techniques for segmenting consumers so that enable more precise targeting of advertisements. Numerous Internet advertising publishers have also developed methods for clients to check the performance of ads, tracking how users interact with their brands and learning what is of interest to present and future customers. In advertising-based business models, publishers of content are generally willing to offer free or subsidised services to consumers so that to ensure a large enough audience …show more content…

As the service is provided through the internet using the provider’s hardware, users can easily access the service utilizing several types of devices wherever they are, in case they have an appropriate Internet connection. The resources to which cloud computing users are given access are not stored on a single PC. Instead, they can find on different networked computers that are available to everybody who has access to that “cloud” of computing resources. The system copies every user’s data and software to other servers, which enables it to allocate requests for hardware resources to whatever physical location is best able to satisfy the demand efficiently. Each user has access to a large amount of computer resources when required, but only when required. Cloud computing usually provides users with a cost effective method to buying and maintaining their own IT infrastructure, as the cost of the consumer resources is usually shared among a wide user base. The advantages of cloud computing are largely led by economies of scale in setting up the infrastructure and maximising server usage by sharing space among users whose requirements for space and processing power may vary on a flexible …show more content…

The customers don’t manage or control the underlying cloud infrastructure, however they have control over the operating system, storage, and deployed applications, and may be given limited control of select networking components (e.g. host firewalls) • Platform as a service: This is a category of cloud computing services that provides a computing platform and programming tools as a service for software developers. Software resources provided by the platform are embedded in the code of software applications meant to be used by end users. The client does not control or manage the underlying cloud infrastructure, including the network, servers, operating systems, or storage, but has control over the deployed applications • Software as a service: A common form of cloud computing in which a provider enables the user to access an application from various devices through a client interface such as a web browser. It can be provided either to business customers (B2B) or individual customers (B2C). The consumer generally does not manage or control the underlying cloud infrastructure, including the network, servers, operating systems, storage, or individual application capabilities, with the possible exception of limited user-specific application configuration

More about Internet Advertising: Useful Techniques Used In Online Advertising

Open Document