ipl-logo

Online Marketing Case Study Paper

1402 Words6 Pages

A case study of online marketing in Egypt.

Introduction. According to Techopedia, Online marketing involves the use of a set of powerful tools and methodologies for promoting products and services on the internet. Online marketing also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM) includes a wider range of marketing elements and reaches a wider audience than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. With numerous advantages such as low costs, larger audience, analytics, and demographics; online marketing has outsold traditional marketing methods in recent years and continues to be a high-growth industry …show more content…

Territorial behavior
Generation gap
Security
Language barrier. With the majority of online consumers falling in the C1 and C2 social economic classes, it has become apparent that English-language sites are not convenient for everyone. In fact, a staggering 95% of respondents said they prefer Arabic as the language of choice when it comes to browsing online material.
Lack of credit card usage culture affecting e-commerce. Legislations, policies and business ethics and lack of certificate authority ( El Gawardy, 2005).

References
Salman, D., Tawfik, Y., Samy, M., and Artal-Tur, A. (2017). A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring. Future Business Journal, 3: 47–69.
Wheeler, D. L. (2008). Empowerment Zones? Women, Internet Cafés, and Life Transformations in Egypt. The MIT Press, 7: 89-104.
Abou-Warda, S.H. (2016). The Impact of Social Relationships on Online World of Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study. International Journal of Online Marketing, 6(1), 1-23.
El Gawady, M. S. (2005). The Impact of E-commerce on Developed and Developing Countries Case Study: Egypt and United

Show More
Related

  • Franchising Versus Company-Run Operations: Modal Choice In The Global Hotel Sector

    1648 Words  | 7 Pages

    Franchising and decision variables The article in Franchising versus company-run operations: Modal choice in the global hotel sector discusses the various aspects considered by well-established hotels when they face the dilemma of whether to franchise a new hotel in a new geography or actually own the hotel themselves. The article is helpful in drawing the parallels for franchising decisions in service industry and especially pretty apt for the services which include high initial capital investment. The authors (F J Contractor & S K Kundu) borrow the definition of franchising from Caves & Murphy 1976 at the onset of the article and visualize the prospective franchisee as the sales agent or distributor of the brand owner.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.

    Read More

  • Argumentative Impact Of Social Media On Society

    995 Words  | 4 Pages

    Social Media is Deterrent to the Progression to Humanity Social media is a term used to depict the connection between groups or people in which they create, share, and here and there trade thoughts over the internet and in virtual groups. The impact of social networks on youngsters is huge. Social media have increased astonishing overall development and prominence which has prompted to drawing in consideration from assortment of researchers comprehensively. In spite of the fact that with time all eras has come to grasp the progressions social network has realized, teenagers and youthful adults are the most aficionado users of these sites (Taylor).

    Read More

  • Marriott International Vs Airbnb Case Study

    1094 Words  | 5 Pages

    Marriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries.

    Read More

  • External Factors In The Hospitality Industry

    1245 Words  | 5 Pages

    Every industry to include the hospitality industry is impacted by external factors which directly influence organizational behavior and decision making. There are numerous factors to be considered, but political, economic, and social are three of the most influential. These outside factors sway managerial operational decisions daily regarding personnel, spending, policy, and short-term and long-term strategic planning concerning both core and exterior operations. As within every industry, the hospitality industry has unmanageable elements that affect management or ownership of hospitality establishments (Lewis 2017). Understanding these factors is important because it provides an opportunity for contingency planning (Lewis, 2017).

    Read More

  • Essay On Social Isolation

    863 Words  | 4 Pages

    People whom are on Social Media are twice as likely to feel isolated. As the internet has grown people are seeing it in different light. The name “Social Media” was give as these sites were to bring people together and make them more included in today’s society. Experts on the topic say that in certain areas it’s quite helpful, while others argue how it’s keeping the younger generation away from face to face socializing and making them far more isolated. People feel more inclined to share opinions about SM because of its high impact on today’s online age.

    Read More

  • Informative Essay On Social Media

    1197 Words  | 5 Pages

    Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Advantages And Disadvantages Of Globalization In The UAE

    1785 Words  | 8 Pages

    Challenge of modernization and globalization in the UAE society Introduction The UAE is renowned for its rich cultural heritage heavily manipulated by Arab and Islamic traditions. UNESCO has particularly acknowledged the Emirate of Sharjah as a fascinating emirate that has single handedly taken measures in protecting the rich cultural heritage of the Arabs. A classic example is anchoring the Dubai Shopping Festival in cultural values that are local and traditional. It should be noted that the primary aim of the festival is to attract tourists from all over the world.

    Read More

  • Digital Marketing Literature Review

    3693 Words  | 15 Pages

    Literature Review on “Digital marketing strategy use to influence children” Abstract: This literature review focus on digital marketing, advertising to children and use of digital device. While many new marketing technique are being developed using the internet and digital devices as communication tools, little literature will consider the implications for children in-depth. Partly because the field of digital marketing is growing so rapidly, and partly because children use of the internet is increasing so fast and at the young age, much of the academic literature struggle to keep up with new trend what literature does exist trends to be highly critical, but is not necessarily based on sound search that looks at the real world of children’s

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •

    Read More

  • The Importance Of Social Media On Society

    1068 Words  | 5 Pages

    This results into " a dramatic increase in sociability, but a different kind of sociability, facilitated and dynamized by permanent connectivity and social networking on the web."(Castells, 2010) Therefore, the social network sites became the preferred platforms of all kinds of activities, both business and personal. Hence, this gave way to a virtual life, where people can be present every minute. In consequence, it makes them feel connected to each other, as part of a community. Obviously, this is not replacement of the physical world, instead it is a facilitation of real daily living; that influence our behavior immensely.

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    The justification of this study lies on two main reasons: Mauritius' relatively new in the e-commerce sector and the lack of real study in the Mauritian context. The research will also help in understanding the level of adoption of Ecommerce, identifying the different factors which affect or contribute to the success of e-commerce in the retail industry. The study will investigate the prospective of e-commerce in the Mauritian retail industry and determine if this can be a potential reality. Hopefully, the findings of this thesis will help discover where Mauritius stands and what strategies it can employ to enhance the growth of this sector. The paper has been structured as follows: firstly we have a thorough literature review that critically examines the different factors affecting the consumer behaviour as regards to e-commerce in the retail industry.

    Read More

More about Online Marketing Case Study Paper

Open Document