Internet Marketing In Egypt Case Study

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A case study of online marketing in Egypt.

Introduction. According to Techopedia, Online marketing involves the use of a set of powerful tools and methodologies for promoting products and services on the internet. Online marketing also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM) includes a wider range of marketing elements and reaches a wider audience than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. With numerous advantages such as low costs, larger audience, analytics, and demographics; online marketing has outsold traditional marketing methods in recent years and continues to be a high-growth industry
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In October 1997, the Internet Society of Egypt: E-commerce Committee (ISE/E2C) was established to catalyze and build awareness of e-commerce in Egypt. This was done by the government to increase its efficiency in order to accelerate the Egyptian economic growth. Egyptian International Trade Point (EITP) has adopted an ambitious plan in a serious bid to make the best use of e-commerce for boosting the country's exports to foreign markets. E￾commerce as a medium for foreign trade is also a catalyst for export - implying an increase in Egypt's exports and balance of trade. It may help create many high-paying jobs and new businesses: an Egyptian entrepreneur will have the opportunity to venture and establish a small, medium or even micro-size enterprise with global market…show more content…
Territorial behavior
Generation gap
Security
Language barrier. With the majority of online consumers falling in the C1 and C2 social economic classes, it has become apparent that English-language sites are not convenient for everyone. In fact, a staggering 95% of respondents said they prefer Arabic as the language of choice when it comes to browsing online material.
Lack of credit card usage culture affecting e-commerce. Legislations, policies and business ethics and lack of certificate authority ( El Gawardy, 2005).

References
Salman, D., Tawfik, Y., Samy, M., and Artal-Tur, A. (2017). A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring. Future Business Journal, 3: 47–69.
Wheeler, D. L. (2008). Empowerment Zones? Women, Internet Cafés, and Life Transformations in Egypt. The MIT Press, 7: 89-104.
Abou-Warda, S.H. (2016). The Impact of Social Relationships on Online World of Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study. International Journal of Online Marketing, 6(1), 1-23.
El Gawady, M. S. (2005). The Impact of E-commerce on Developed and Developing Countries Case Study: Egypt and United

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