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Essay Report On Marketing

6388 Words26 Pages

MAASTRICHT UNIVERSITY

Internship report

Marketing and Communications Department at the Faculty of Arts and Social Sciences

Margot Colen
1132717
Supervisor: Ms Lies de Regt
Company supervisor: Ms Maartje Lieshout 12 June 2015
Contents
Introduction 3
The organisation Maastricht University 4
Faculty of Arts and Social Sciences 5
Bachelor’s programmes 5
Master’s programmes 6
Research Institute for Arts and Social Sciences 6
Organisational Structure 7
Departments 8
Marketing Communications Office 9
Corporate culture 10
Hofstede 11
Individualism vs. Collectivism 11
Masculinity vs Femininity 11
Uncertainty avoidance, high vs low 11
Long-term vs. Short-term orientation 12
Activities 13
Student-4-a-day 13
School visit, speed dates and class day 13
Open Days 14
Experience Day, Matching Day 14
Produce PR material 15
Photo project scientific staff 15
Personal appointments 15
Research assignment 15
Competences 17
Personal competences 17
ES competences 17
Conclusion 20
Advise for prospective interns 20
Bibliography 21
Appendix 1 work schedule 22
Appendix 2 Management summary research report 23

Introduction
I did my internship at the Marketing and Communications Office at the Faculty of Arts and Social Sciences (FASoS) at Maastricht University.

I send out my CV to several companies and institutions. After being invited for an interview by three different organisations I decided that I wanted to do my internship here, at the Marketing and

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