Internship Study Of Cocoa Chocolate

CHAPTER 1

INTRODUCTION

1.1 Introduction About the Internship

As per the Master of Business Administration structure of Visvesvaraya Technological University (VTU) Belagavi each student has to undergo an Internship cum research project in the 4th semester of their course for period of 12 weeks under the external guide in a reputed company. At the end of internship period, the student has to submit the internship report to the VTU, Belagavi. This period will be evaluated internally and externally.

This internship period is an initiative to bridge to the knowledge and application. This will provide a way to apply the students’ knowledge in to practical. By working with organization employees, we will come to know the organizational culture,

Agriculture which means plowing of the land, seedings, planting and irrigating for the use of people and domestic animals. Commercial crops only help to earn foreign exchange but it also provide raw materials for industries. Cocoa is also one of the important commercial crops in India. Cocoa is grown only in the slopes of Niligiri Hills of the different nations.

The discovery of cocoa was only for the direction of chocolate. The Mayas civilization were the first growers of the cocoa bean . They used the cocoa beans as an ingredient in their favorite chocolate drink called as xocoatl. The Indian world chocolate comes from a combination of the terms chocolate consumed in beverage force only.

Spanish explorer were discovered the chocolate products first and other ‘exotic’ foods were totally unknown in European countries. In the 1800 bc European began to open fashionable chocolate houses to serve xocoatl an ingredian in chocolate product as Hot Chocolate scattered with sugar. In the 1700’s the English began with adding milk to improve the

The global chocolate market is highly depending on consumers and companies need to focus on their development and marketing strategies towards capturing a larger consumer , and acquiring new markets. The major strategies used are consolidation of processes, and enhancement of brand image through corporate and social responsibility.

Cocoa is one of the main raw material for chocolate production and has no other substitute products. it can only be grown within ten degrees (latitudes) of the geography. Due to this constraint, global production of cocoa is highly concentrated in African countries such as Ghana, Ivoirecost, and Nigeria, Namibia, Zimbabwe etc. . The cocoa fruit is harvested twice a year in the form of a main crop and an intermediary crop .

The main crop is larger than the mid-crop though the relative size varies according to the country where it is produced. Emulsifiers are basically used in food and pharmaceutical applications. The global drinking chocolate market was valued at around $5 billion