Steve Jobs built the first Apple computer in his parents’ garage. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Apple has become so successful because they are innovative, because of Steve Jobs leadership, and their marketing strategies.
Making life easier for people as they have people driven design. And is a humanistic company with a heartfelt connection with its customers. Apple really stands out in its marketing. The company simply seems to know and understand what will get people attention and excited about its product and services. Then only it executed on its vision.
The case discusses how Apple became the pioneer of the "Work Hard Play Hard" ethic. The company beliefs at Apple were demonstrated by its concentrated work morals. Though the work surroundings were stress-free and off-the-cuff, there was a very stout obligation to targets. Specialists summarized the work environment at Apple as "fun, yet demanding".
The factors relating to competition and market participants are needed to be considered in this case. Diversification: Apple in this segment should develop new strategies towards to avoid the risks by developing new products and entering in other segments. The company should consider the existent demand and economic factors as they can create issues. AC 1.3 Explain different planning techniques that organizations can use Planning techniques are useful in creating different plans and strategies of an organization that can increase its efficiency. The various planning techniques can be explained in the context of Apple Inc are given below: BCG growth Matrix: The Boston Consulting Group Growth matrix is regarded as one of the most efficient planning techniques that the managers of an organization utilize for the purpose of planning the product portfolio of the organization.
SPD2311 Leadership in Practice Analytical reflective essay Introduction A good leader with effective leadership is key to business success. The self-titled biography book of Steve Jobs is selected as a reading material because he is a successful leader to the Apple. The book was written by Walter Isaacson and released by Simon & Schuster in the United States. The reasons for selection of the book base on two aspects. The life story of Steve Jobs is very attractive in the world; moreover, he was an unconventional leader and help the Apple to be one of the most successful companies in the world.
(Bajarin, 2011) Apple Inc., founded by Steve Jobs, Steve Wozniak, ad Ronal Wayne in 1976, is now recognized as one of the most innovative companies in the world thanks to its ability to transcend the barriers in the computer industry to tap in other markets; namely the consumer electronics, telecommunication, and music industries. In this sense, in January 2007, Apple Computer changed its name to Apple Inc, to underline that the company had undergone a shift away from its computer vendor roots. Building on innovative products, a loyal customer base, and an innovative business model established on integration and synergies that the competition could not easily reproduce, Apple is considered as the world’s largest technology company by revenue and total assets and became the first U.S. company to be valued at over $700 billion. As of March 2015, the company operates in 16 countries with 453 retail stores and employs 115,000 permanent full-time
Answer of Apple Inc. Apple Inc. is an American Multinational Technology Company headquartered in Cupertino, California, that plans, creates and offers customer hardware, PC programming and online administrations. Mac was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976, to create and offer PCs. It was consolidated as Apple PCs Inc. on January 3, 1977, to mirror its moved center forward shopper gadgets. Apple's authoritative structure and work environment practices not just permit representatives for expanding imaginative and imaginative thoughts to develop, but at the same time are without a doubt positive for representative prosperity. Presently, it is a multiproduct second biggest innovation organization by income
Apple should constantly innovating and coming up with cutting-edge products in order to maintain its position as one of the industry leaders. As Apple is adopting a differentiation strategy, it is imperative for company to leverage on its strength in R&D to generate products that will meet expectation of its customers. The most importantly is to understand the tastes and preferences of their consumers. The company should be receptive to both positive and negative feedback from its consumers and to appropriately incorporate them into winning solutions. Though it is not feasible for Apple to act on every criticism, the company should strive to improve and re-invent with each new product launch to minimize product limitations without compromising on its core values and product uniqueness.
Actually, it is considered as an American and more than one national company who aim to design, improve and sell electronics of consumers. In addition, it is responsible for selling online services such as iOS App store, iCloud, and Apple music. Moreover, it contains computer software like iOS, safari browser and macros. Besides to its computer software, Apple Company includes a number of hardware products such as iPhone smartphone, iPad notebook computer, the portable iPod, and Apple TV media player. About Apple innovation, it invented by a number of scholars; their names are Steve jobs, Ronald Wayne, and Steve Wozniak in April 1976 in order to improve the personal computers.
Brand identity is the customer’s recognition about the brand in the industry. The lower the customer brand preferences, the higher the rivalry. In the technology industry, Apple had built a strong brand identity, and this lowers the rivalry among its competitors. They use differentiation strategy and attempt to produce unique and special products. Apple had a large number of devotees and received almost all positive feedback from the customers.