Interpretative Methodology and Qualitative Research are the 'subjective measures’ to study a social phenomenon. These approaches came with the fact that Quantitative or Scientific approaches which are objective in nature, are inadequate on their on in collecting, analysing, and explaining data or they are totally inappropriate in subject that deals with the human behaviour. Human behaviour can not be judged by numerical calculations. Human beings have attitudes, emotions and their individual thinking and existence. Therefore, the idea of Qualitative Research involving subjective measures in supplementing Quantitative Research came in to existence.
2009, p.4). “Qualitative research attempts to broaden and/or deepen our understanding of how things came to be the way they are in our social world. If the research question involves exploring how people experience something, or what their views are, exploring a new area where issues are not yet understood or properly identified [...]
Introduction Qualitative research is a social science research that collects non-numerical data and seeks to decipher meaning from that data to help us understand social life by studying targeted groups or places. Many theorists believe qualitative methods enable researchers to obtain in-depth knowledge of human behavior, opinion, or attitude relating to individuals or a group through methods such as focus groups, individual in-depth interviews, and observation. Qualitative research methods can be used in my discipline to obtain data on the customer’s semi-trailer rental experience enabling the company to provide better equipment and service. The future for qualitative research is evolving due to continued use of technology providing researchers
To study human behaviour, as a researcher, it demands me to observe and take the role of the other as Mead (1934) suggested. By taking the role of the other, it enabled me to reflect on my fieldwork thereby construct interpretations of my encounters in both online and offline world to demonstrate how executives articulate their selves in online and offline world (Burke & Stets, 2000; Gusfield, 2016). Therefore, I used qualitative method as the major approach assisted by observation and semi structured interviews as primary methods in order to gain a deep insight about the phenomena in question about self and symbols which will be discussed under below
It is the analysis of social phenomena, and statistics are not used at all. Instead researchers will look at biographies, interviews, case studies, and try to understand why people act as they do. Qualitative research is considered to be particularly suitable for gaining an in-depth understanding of underlying reasons and motivations. It provides insights into the setting of a problem. At the same time, it frequently generates ideas and hypotheses for later quantitative research.
CHAPTER III RESEARCH METHODOLOGY A. Type of the Research In this research, the researcher will apply qualitative research. The researcher thought that this method will be suitable with this research theme. Denzin, et al., (1994) in Suparman (2009:24) stating: “Qualitative research is multi-method in focus, involving an interpretive naturalistic approach, to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in term of the meanings people bring to them.
ADVANTAGES AND DISADVANTAGES OF QUALITATIVE INTERVIEW IN EDUCATIONAL RESEARCH What is qualitative research? Qualitative research is fundamentally exploratory research. It is utilized to pick up a comprehension of basic reasons, assessments, and inspirations. It gives experiences into the issue or creates thoughts or speculations for potential quantitative research. Qualitative Research is additionally used to reveal slants in thought and feelings, and jump further into the issue.
According to Merriam (1998), positivist or interpretive paradigm aim to produce valid, authentic and trustworthy knowledge of human experiences through ethical. All social researchers is concerned with issues of the credibility of the results produced (Creswell, 1998). Qualitative researchers have different techniques to determine research credibility and trustworthiness (Lincoln & Guba, 1985). Guba (1981) constructs four criteria that he believes qualitative researchers should pursuit in order to have trustworthy study. The four criteria are credibility, transferability, dependability and confirmability.
The qualitative research papers are constantly called “Soft science ", not scientific, exploratory and subjective. This resistance permeates the fact the traditions of qualitative research imply a critique of positivist and post-project positivist that considers as a misguided and erroneous methodological approaches towards naturalism and scientism, which they consider to be "(Merriam, 2009, p.234).At the time of the social sciences learn from the natural sciences what the scientific method is.” Kirk and Miller (2014) emphasize on the fact that, the understanding the philosophical foundations that pervade qualitative methods is critical to understand that qualitative research not it means less rigorous or less investigative value. Of the criticism to surveys conducted by social scientists, using methods Qualitative research takes place mainly by reducing direct and immediate consequence of the results of this research, as highlighted by Merriam (2009), the author debate that natural sciences in general develop research that gives rise to the great theories’ magnitude and with great influence, while social theories rarely become so popular. The author also highlights the need to reduce the studied problems that it can isolate them and understand them better, which carries the risk of oversimplifying too much reality. Furthermore, as the intrinsic characteristics
The common research method of this quantitative research is questionnaire, and also the interview can be used by researchers. The qualitative research is based on quality, and it borrows lots of methods from clinical psychology and the users’ ideas founded in sociology and anthropology. And this kind research method provides judgment and comprehension about how to set up problems (Malhotra, 2010). Qualitative research aims to reveal the target audience's views and drove it about a specific topic or issue. It uses small groups provide guidance and support for building research hypothesis.