Introduction Of Priya Village Roadshow

CHAPTER – 1

INTRODUCTION

1.1 INTRODUCTION OF PVR

Priya Village Roadshow (PVR) Cinemas is one of the cinema chains in India. The Company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India 's first multiplex. Priya Exhibitors were the owners of the Priya theatre in Basant Lok Market, and they acquired Anupam Theatre in Saket and under PVR launched a multiplex.It is the largest cinema exhibition player in the country today. The company began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India 's first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems. As of April 2010, PVR has a total of 136 screens in 31 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Chennai, Lucknow, Indore, Hyderabad, and Bangalore. It is expanding to other parts of the country, especially in Mumbai with openings of PVR Juhu, where there are many other established multiplex. After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well.