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Investment Strategies In The Retail Sector

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Research Methods Semester 1 Individual Assignment [Please delete as applicable below] Name Lakshmanan Sridharan Chary Campus Paris MSc Financial Markets and Investors Situation MSc student Scoop It http://www.scoop.it/t/investing-in-retail-sector Investment strategies in Retail sectors – An Introduction Research for investment strategies in retail sector. Why is it relevant? As retail sector is a necessary and important sector in every economy which, the demand for products from this sector will depend on many factors like location, quality, responsiveness, price etc. Irrespective whether the person is rich or poor, living area, lifestyle everyone needs to brush their teeth twice a day and have to use soap for bathing and …show more content…

This study show the factors that affect consumer when buying a product. Since large Hypermarkets and Supermarkets offer very cheap rates compared to local distributers and the policies of point system makes it attractive to middle class people who have capacity to travel to nearest markets. It shows consumer perception that effects their buying decision. Out of the all factors main factors are price, brand image and availability. This study shows that if any retail company have low prices, good brand image and availability of the products to the consumers it will have a good probability to survive in competitive market even if they do not adjust prices to change in prices by their …show more content…

We can use various retail index as a benchmark to compare performance of retail sector with other major indices of that country. • Retail index funds are good source of information • Academic papers have processed data. • Articles and analyst opinions. Limitations/Difficulties • As retail sector benchmark includes all subsectors of retail including real estate, automotive, FMCG etc. we have to analyze each sub-sector separately. • Being one of the least developed sector it still needs the advancement that other sectors have seen, which makes it difficult understand the needs of the sector by which the required capital projections might have a discrepancy. Conclusion Retail sector have always fascinated me from the start. It has been one of the most dynamic sectors which frequent price changes due to various factors like currency, inflation, supply, demand etc. As there is always demand for retail product this sector even if have not growth will be stable even in situation of crisis. As we saw in Argentina how closure of retail sector brought the country’s basic functions on to its needs. Retail sector is proving to be an important sector for investment for a portfolio manager not only for diversification but also for decreasing the

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