Iphone 5 Case Study
.5.2a Failure in customer ‘s experience
Apple Inc.’s genius executive Steve Jobs passed away (Apple, Inc., 2012). The changing is necessary, however, Tim Cook is a specialist in operational field, and this will benefit of their supply chain. Corporate Management (2016) it will lessen the cost while Apple Inc. is well known by innovative products (How Tim Cook, 2012).
This concern is acceptable when Tim Cook decide the new version of the iPhone, the iPhone 5, available to sell in 22 countries after the first week debut, which is the most aggressive launch schedule to date, it failed in the customer’s experience (Gross, 2012a). Damages of the screen, and light many users complain (Gross, 2012b). All of these issues make the new iPhone 5 one
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Meyer(2016)
In fact, Apple has many strong competitors such as: Google, Microsoft, and Samsung. Apple is not the company with IT industry history, so how the company managed to produce products that beat all the competitors? But Apple has more core competencies and lead to achieve competitive advantage through available resources. Impact of Globalization on Apple Inc (n.d.)
According to (Tim Cook, 2012) It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the consumer’s perception. Johnson et al. (2012). While, Cook compares Apple's performance to its competitors, and explains his product strategy in an onstage interview. His dispute is clear. Apple strategy is differentiation it is not cost leadership, as Apple thought it s not much about making the most of each of the product categories in which it has a presence - it is about making the best in the market.
In the same way, Samsung is now the clear global market leader in mobile phones (including the fast-growing smartphone segment). But Cook argues that Apple makes the best phone. Compare the iPhone 5 with the Samsung Galaxy S4 - is he
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Apple Watch Case Study
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Political Factors Affecting Apple Inc
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Global Competitive Advantages Of Apple Inc
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Critical Success Factors Of Apple
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